Matchmaking - Bhutan

Bhutan

Highlights

Revenue in the Matchmaking market is projected to reach US$51.25k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.34%, resulting in a projected market volume of US$47.90k by 2029.
In the Matchmaking market, the number of users is expected to amount to 3.2k users by 2029.
User penetration will be 0.4% in 2024 and is expected to hit 0.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$14.87.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating is gaining popularity in Bhutan, with an increasing number of individuals seeking casual relationships and connections.

Customer preferences: In Bhutan, like in many other countries, there is a growing trend towards casual dating among young adults. This can be attributed to several factors, including changing societal norms and attitudes towards relationships, increased urbanization, and the influence of Western culture. Young adults in Bhutan are increasingly valuing personal freedom and independence, and casual dating provides a platform for them to explore their options and meet new people without the commitment of a serious relationship. Additionally, the rise of online dating platforms has made it easier for individuals to connect with others who share similar interests and preferences, further fueling the growth of the casual dating market.

Trends in the market: One of the key trends in the casual dating market in Bhutan is the increasing use of dating apps and websites. These platforms provide a convenient and discreet way for individuals to meet potential partners and arrange casual dates. The ease of use and wide range of options offered by these platforms have contributed to their popularity among young adults in Bhutan. Additionally, the COVID-19 pandemic has further accelerated the adoption of online dating, as people turned to virtual platforms to meet and connect with others during periods of lockdown and social distancing. Another trend in the casual dating market is the preference for casual and non-committal relationships. Many individuals in Bhutan are prioritizing personal growth, career development, and self-discovery, and are not ready for the responsibilities and commitments that come with a serious relationship. Casual dating allows them to enjoy companionship and intimacy without the pressure of long-term commitment. This trend is particularly prevalent among urban dwellers and young professionals who are focused on their careers and personal goals.

Local special circumstances: Bhutan is a small, close-knit society where traditional values and cultural norms still hold significant influence. While casual dating is gaining popularity, it is important to note that attitudes towards relationships and dating can vary across different regions and communities within Bhutan. Some individuals may still hold more conservative views and prefer traditional methods of courtship and marriage. Therefore, it is essential for businesses operating in the casual dating market to understand and respect the local cultural sensitivities and adapt their offerings accordingly.

Underlying macroeconomic factors: Bhutan is experiencing rapid economic growth and urbanization, which has contributed to the changing dynamics of relationships and dating preferences. As more young adults move to urban areas for education and employment opportunities, they are exposed to new ideas and lifestyles, including the concept of casual dating. Additionally, increased access to technology and the internet has facilitated the spread of global trends and influenced the preferences and behaviors of Bhutanese youth. These underlying macroeconomic factors are likely to continue driving the growth of the casual dating market in Bhutan in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.