Casual Dating - North Macedonia

North Macedonia

Highlights

Revenue in the Casual Dating market is projected to reach US$225.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of NaN%, resulting in a projected market volume of US$-277.90k by 2029.
In the Casual Dating market, the number of users is expected to amount to 68.3k users by 2029.
User penetration will be 3.1% in 2024 and is expected to hit 3.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$3.52.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in North Macedonia is experiencing significant growth and development.

Customer preferences: In North Macedonia, there is a growing preference for online dating platforms as a way to meet new people and form romantic relationships. This is driven by several factors, including the convenience and accessibility of these platforms, as well as the increasing acceptance and normalization of online dating in society.

Trends in the market: One of the key trends in the online dating market in North Macedonia is the rise of mobile dating apps. With the widespread use of smartphones and the increasing availability of mobile internet, more and more people are turning to dating apps to connect with others. These apps offer a convenient and user-friendly way to browse profiles, chat with potential matches, and arrange dates. Another trend in the market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic communities, LGBTQ+ individuals, or people with specific hobbies or interests. By targeting specific groups, these platforms are able to provide a more tailored and personalized dating experience, which appeals to many users in North Macedonia.

Local special circumstances: North Macedonia is a small country with a relatively small dating pool, especially in more rural areas. Online dating platforms provide an opportunity for individuals to expand their social circles and connect with potential partners outside of their immediate geographical area. This is particularly important for people who may have limited options for meeting new people in their everyday lives.

Underlying macroeconomic factors: The development of the online dating market in North Macedonia is also influenced by macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income for many individuals. As a result, more people are able to afford the subscription fees or premium features offered by online dating platforms. Additionally, the high levels of internet penetration and smartphone usage in North Macedonia provide a solid foundation for the growth of the online dating market. In conclusion, the Online Dating market in North Macedonia is growing and evolving, driven by customer preferences for convenience and accessibility, as well as the increasing acceptance of online dating. The rise of mobile dating apps and niche dating platforms are key trends in the market, catering to the specific needs and interests of users. The local special circumstances, such as the small dating pool and the desire to connect with people outside of one's immediate area, further contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as economic growth and high levels of internet penetration, provide a favorable environment for the development of the online dating market in North Macedonia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.