Dating Services

Bhutan

Highlights

Revenue in the Dating Services market is projected to reach US$209.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.44%, resulting in a projected market volume of US$260.30k by 2029.
The Online Dating market has a projected market volume of US$142.70k in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$4.21 in 2024.
In the Dating Services market, the number of users is expected to amount to 66.4k users by 2029.
User penetration in the Dating Services market will be at 6.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Bhutan is experiencing significant growth and development. Customer preferences are shifting towards online dating platforms, leading to the emergence of new trends in the market. Local special circumstances and underlying macroeconomic factors are also contributing to the expansion of the Dating Services market in Bhutan.

Customer preferences: In Bhutan, customer preferences are evolving, with many individuals opting for online dating platforms as a convenient and efficient way to meet potential partners. This shift can be attributed to the increasing use of smartphones and internet access in the country. Online dating platforms provide a wider pool of potential partners and offer features such as advanced search filters and compatibility matching algorithms, which appeal to Bhutanese singles seeking meaningful connections.

Trends in the market: One of the key trends in the Dating Services market in Bhutan is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, hobbies, or cultural backgrounds. This trend reflects the desire for more personalized and targeted dating experiences, allowing individuals to connect with like-minded partners who share their values and interests. Another trend in the market is the integration of social media features into dating platforms. Bhutanese singles are increasingly looking for platforms that not only facilitate romantic connections but also provide opportunities for socializing and building communities. Dating platforms that incorporate social media elements, such as chat rooms, forums, and virtual events, are gaining popularity among Bhutanese users.

Local special circumstances: Bhutan is a small and close-knit society, where traditional values and cultural norms play a significant role in relationships. However, as the country undergoes social and economic changes, there is a growing acceptance and openness towards non-traditional dating methods. This shift in attitude is creating opportunities for the Dating Services market to thrive in Bhutan.

Underlying macroeconomic factors: Bhutan's growing economy and increasing disposable income are contributing to the development of the Dating Services market. As individuals have more financial resources at their disposal, they are more willing to invest in dating services and platforms to enhance their chances of finding compatible partners. Additionally, the urbanization and modernization of Bhutanese society are leading to changes in lifestyle and social dynamics, further fueling the demand for dating services. In conclusion, the Dating Services market in Bhutan is experiencing growth and development due to changing customer preferences, the emergence of new trends, local special circumstances, and underlying macroeconomic factors. The shift towards online dating platforms, the rise of niche dating platforms, the integration of social media features, and the evolving societal attitudes towards dating are all contributing to the expansion of the market in Bhutan. As the country continues to undergo social and economic changes, the Dating Services market is expected to further flourish in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.