Dating Services

Revenue in the Dating Services market is projected to reach US$50.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.59%, resulting in a projected market volume of US$123.20m by 2029.
The Online Dating market has a projected market volume of US$41.81m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.39 in 2024.
In the Dating Services market, the number of users is expected to amount to 14.9m users by 2029.
User penetration in the Dating Services market will be at 5.4% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Bangladesh is experiencing significant growth, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Bangladesh is a country with a young and tech-savvy population, and there is a growing acceptance of online dating among the younger generation. Many young adults in Bangladesh are increasingly turning to online dating platforms to meet new people and find potential partners. This shift in customer preferences can be attributed to several factors, including the convenience and accessibility of online dating, the desire for a wider pool of potential partners, and the changing social norms regarding relationships and marriage.

Trends in the market: One of the key trends in the Dating Services market in Bangladesh is the rise of mobile dating apps. With the increasing penetration of smartphones and affordable internet access, mobile dating apps have become extremely popular among young adults in the country. These apps offer a convenient and discreet way to connect with others and are often seen as a modern and progressive approach to dating. Another trend in the market is the growing demand for niche dating platforms. As more people in Bangladesh seek partners who share similar interests and values, niche dating platforms catering to specific demographics or interests have gained traction. These platforms provide a more targeted approach to dating, allowing users to find like-minded individuals with ease.

Local special circumstances: Bangladesh is a conservative society with traditional views on relationships and marriage. However, there has been a gradual shift in attitudes towards dating and relationships, particularly among the younger generation. This changing social landscape has created opportunities for the Dating Services market to thrive in Bangladesh.

Underlying macroeconomic factors: The rapid economic growth in Bangladesh has contributed to the development of the Dating Services market. As more young adults enter the workforce and become financially independent, they are more likely to seek out romantic relationships and explore dating options. Additionally, the increasing urbanization and modernization of the country have created a more open and cosmopolitan environment, where dating is becoming more accepted and mainstream. In conclusion, the Dating Services market in Bangladesh is experiencing growth due to changing customer preferences, including the increasing acceptance of online dating and the popularity of mobile dating apps. The rise of niche dating platforms and the gradual shift in social attitudes towards dating and relationships also contribute to the market's development. The underlying macroeconomic factors, such as rapid economic growth and urbanization, further support the growth of the market in Bangladesh.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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