Smart Home - Europe
Europe- The Smart Home market in Europe is projected to generate a revenue of €37.2bn by 2024.
- This market segment is expected to experience an annual growth rate (CAGR 2024-2028) of 10.03%, resulting in a projected market volume of €54.9bn by 2028.
- By 2028, the number of active households in the Smart Home market is estimated to reach [users_currentlayer_yearend].
- The household penetration rate is expected to increase from 24.9% in 2024 to 48.3% by 2028.
- Currently, the average revenue per installed Smart Home market is projected to be €413.50.
- When comparing global Smart Home market revenues, it is evident that United States generates the highest revenue, with €36.0bn in 2024.
- In Germany, the smart home market is experiencing rapid growth, driven by strong consumer demand for energy-efficient and secure home automation systems.
The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.
The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.
Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.
In-Scope
- Digitally connected and controlled devices within a house that can be remote controlled
- Sensors, actuators and cloud services that support automation in any way
- Control hubs to connect sensors and actuators with remote controls and to each other
- B2C hardware and software sales as well as subscription fees
Out-Of-Scope
- Smart TVs
- B2B/C2C sales of any kind (e.g. to hotels or office buildings)
