Quick Commerce - Worldwide

Worldwide

Highlights

The Quick Commerce market worldwide is anticipated to achieve a remarkable revenue milestone of US$173.20bn by the year 2024.
This projection indicates a promising future for the market.
Furthermore, it is expected that the revenue will experience a steady annual growth rate (CAGR 2024-2028) of 9.77%, resulting in a projected market volume of US$251.50bn by 2028.
The Quick Commerce market is also predicted to witness a substantial increase in the number of users, reaching approximately 837.7m users by 2028.
This growth in user base signifies the expanding popularity and adoption of Quick Commerce market services.
The user penetration rate, which currently stands at 7.7% in 2024, is expected to reach 10.5% by 2028.
This indicates a significant proportion of the population engaging with Quick Commerce market platforms.
Moreover, the average revenue per user (ARPU) is estimated to reach US$290.00, highlighting the potential profitability of the market.
In terms of global comparison, China is projected to generate the highest revenue in the Quick Commerce market, amounting to US$80.84bn in 2024.
This exemplifies China's dominance in the Quick Commerce market sector within the global market landscape.
Despite its global reach, the quick commerce market in the United States remains highly competitive and saturated with numerous players vying for market share.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

As consumer trends turn towards ultra-convenience and consumer demands grow, Quick Commerce grocery start-up’s growth exploded. At the end of 2021, Getir, Flink, and Gorillas dominated the European markets, having a total of more than 350 locations. But as demand slows down, we see these player scale back operations. With this, we are also seeing more acquisitions between Meal Delivery players and instant grocery players such as Delivery Hero’s purchase of a majority stake in Glovo.

China leads the quick commerce market of Online Grocery Delivery owing its growth to the rapid increase of internet users, established players, and a mature digital market. Players like MissFresh, and Meituan dominate the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.