Marketplace Lending (Consumer) - Worldwide

The MarketMarketplace Lending (Consumer) market market worldwide is projected to reach a total transaction value of US$33.24bn in 2025.
When comparing globally, the United States leads with a projected transaction value of US$28bn in 2025.
Key Market Indicators offer a snapshot of the social and economic landscape of the region, shedding light on market-specific trends.
These indicators, combined with data from statistical offices, trade associations, and businesses, form the basis for Statista's market models.
In the United States, Marketplace Lending is revolutionizing the Capital Raising market by providing alternative financing options to consumers.

Definition:

Marketplace Lending platforms offer private users the option to place requests for loans in an online marketplace to find private investors who would invest at an appropriate interest rate. These services apply a credit score and list the financial requests by intended purpose before fixing a lending rate. One or more investors can then serve the credit request. Although banks act in cooperation with the platform providers, the lending is done, in principle, without direct exposure, risk audits or the formal requirements normally associated with credit lending. This is attractive for many users because the processes are expedited, there is less demand when it comes of the borrower’s creditworthiness and the conditions are often more flexible than with traditional bank loans. Users are defined in this case as active borrowers on an online platform; applicants or investors who are only partially recorded as users are not included. The amount of outstanding, short-term installments or consumer loans recognized during the applicable year is used here as a benchmark.

Additional Information:

Key players in the market are Lending Club, Zopa, Auxmoney and Prosper.

Online marketplace for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Online comparison websites for bank loans
Traditional bank loans
Loans for business purposes (see Crowdlending)

Digital Capital Raising: market data & analysis

The Marketplace Lending (Consumer) Market within the Digital Capital Raising sector is experiencing mild growth globally, influenced by factors such as evolving consumer preferences, regulatory changes, and increased competition, which are shaping the lending landscape.

Customer preferences: Consumers are increasingly favoring flexible lending solutions that cater to their unique financial situations, resulting in a rise in demand for personalized loan products and peer-to-peer lending platforms. Additionally, younger demographics are gravitating towards user-friendly digital interfaces and transparent lending processes, prioritizing convenience and speed in accessing funds. This trend is further fueled by cultural shifts towards financial independence and responsible borrowing, as individuals seek to manage debt more effectively in an evolving economic landscape.

Trends in the market: In the Marketplace Lending (Consumer) Market of the Digital Capital Raising Market, there is a notable shift towards personalized lending solutions, with consumers increasingly seeking tailored loan products that address their specific financial needs. Additionally, the rise of peer-to-peer lending platforms is reshaping traditional lending dynamics, enabling individuals to connect directly with lenders. Younger consumers are particularly attracted to intuitive digital interfaces that offer transparency and speed in the borrowing process. This trend signifies a cultural move towards financial autonomy and responsible borrowing, compelling industry stakeholders to adapt their strategies to meet evolving consumer expectations and enhance user experiences.

Local special circumstances: In the United States, the Marketplace Lending (Consumer) Market thrives on a robust regulatory framework that fosters innovation while ensuring consumer protection, driving a diverse range of lending options. In Germany, stringent data privacy laws shape lending practices, leading to a focus on secure, transparent platforms that emphasize trust. South Korea's tech-savvy population is drawn to mobile-first lending solutions, with cultural trends favoring rapid, hassle-free transactions. Meanwhile, in India, a burgeoning fintech ecosystem, coupled with a young demographic eager for accessible credit, fuels the demand for personalized lending products tailored to diverse financial needs.

Underlying macroeconomic factors: The Marketplace Lending (Consumer) Market is significantly influenced by macroeconomic factors such as interest rates, economic growth, and consumer confidence. In the U.S., low-interest rates and a strong job market enhance borrowing capacity, driving demand for diverse lending options. Conversely, in Germany, economic stability and stringent lending regulations promote responsible borrowing but may limit rapid market expansion. South Korea’s robust digital infrastructure and high smartphone penetration facilitate mobile lending growth, while India's expanding fintech landscape, supported by government initiatives, caters to the rising demand for personalized credit solutions amid a youthful population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Finance market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.

Marketplace Lending (Consumer) - Worldwide

Capital Raised

Key Players

Average Deal Size

Global Comparison

Number of Deals

Analyst Opinion

Methodology

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