Online Lottery - Hong Kong

Hong Kong

Highlights

Revenue in the Online Lottery market is projected to reach US$390.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.60%, resulting in a projected market volume of US$485.60m by 2028.
In the Online Lottery market, the number of users is expected to amount to 183.0k users by 2028.
User penetration will be 1.9% in 2024 and is expected to hit 2.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.66k.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Hong Kong has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms, leading to an increase in the popularity of online lottery games. This trend can be attributed to several factors, including convenience, accessibility, and the growing use of smartphones and internet connectivity.

Customer preferences: Hong Kong residents have shown a strong preference for online lottery games due to their convenience. With the rise of internet penetration and smartphone usage, individuals can easily access online lottery platforms from the comfort of their homes or on the go. This eliminates the need to visit physical lottery outlets, saving time and effort for customers.

Trends in the market: One of the key trends in the online lottery market in Hong Kong is the increasing popularity of mobile applications. Many online lottery platforms have developed mobile apps that offer a seamless and user-friendly experience. These apps allow customers to purchase tickets, check results, and receive notifications directly on their smartphones. The convenience and accessibility offered by mobile apps have contributed to the growth of the online lottery market in Hong Kong. Another trend in the market is the introduction of innovative lottery games. Online lottery platforms are constantly introducing new games and features to attract customers. These games often incorporate elements of entertainment and interactivity, providing a more engaging experience for players. The introduction of innovative lottery games has helped to sustain the interest and engagement of customers in the online lottery market.

Local special circumstances: Hong Kong has a well-developed financial infrastructure and a high level of internet penetration, which has supported the growth of the online lottery market. The city's advanced technological infrastructure allows for seamless online transactions and secure payment options, ensuring a smooth experience for customers. Additionally, the high disposable income of Hong Kong residents has made them more willing to spend on online lottery games, contributing to the market's growth.

Underlying macroeconomic factors: The online lottery market in Hong Kong is also influenced by macroeconomic factors such as the overall economic growth and consumer spending patterns. As the economy grows, individuals have more disposable income to spend on leisure activities, including online lottery games. Moreover, the increasing popularity of online gambling and gaming in general has contributed to the growth of the online lottery market in Hong Kong. In conclusion, the Online Lottery market in Hong Kong has experienced significant growth due to customer preferences for convenience and accessibility. The popularity of mobile applications and the introduction of innovative lottery games have further fueled this growth. The city's well-developed financial infrastructure and high internet penetration have created a conducive environment for the online lottery market to thrive. Additionally, macroeconomic factors such as economic growth and consumer spending patterns have played a role in the market's development. Overall, the future looks promising for the online lottery market in Hong Kong.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.