Online Gambling - Kenya | Statista Market Forecast

Revenue in the Online Gambling market is projected to reach US$99.68m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.03%, resulting in a projected market volume of US$126.00m by 2028.
The Online Casinos market has a projected market volume of US$55.65m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$337.10 in 2024.
In the Online Gambling market, the number of users is expected to amount to 366.0k users by 2028.
User penetration in the Online Gambling market will be at 0.5% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in Kenya has been experiencing significant growth in recent years.

Customer preferences: Kenya has a large and growing population of internet users, which has contributed to the increasing popularity of online gambling. With the convenience of accessing online gambling platforms from the comfort of their own homes, Kenyan customers are increasingly turning to online gambling as a form of entertainment. Additionally, the younger generation in Kenya is more tech-savvy and open to trying new forms of entertainment, including online gambling.

Trends in the market: One of the key trends in the online gambling market in Kenya is the rise of mobile gambling. Mobile devices are the primary means of accessing the internet for many Kenyans, and online gambling operators have capitalized on this trend by developing mobile-friendly platforms and apps. This allows customers to gamble on the go, anytime and anywhere, which has greatly contributed to the growth of the market. Another trend in the market is the increasing variety of online gambling options available to Kenyan customers. In addition to traditional casino games like slots and table games, online gambling platforms in Kenya now offer sports betting, virtual sports, and even live dealer games. This wide range of options caters to different customer preferences and increases the overall appeal of online gambling.

Local special circumstances: The regulatory environment for online gambling in Kenya has also played a role in the market's development. In 2019, the Kenyan government implemented stricter regulations on the industry, including higher taxes and licensing fees for operators. While this initially posed challenges for some operators, it has also helped to weed out unlicensed and unregulated operators, making the market more secure for customers.

Underlying macroeconomic factors: Kenya's economy has been growing steadily in recent years, and this has had a positive impact on the online gambling market. As disposable incomes increase, more Kenyans have the financial means to participate in online gambling. Additionally, the growth of the middle class in Kenya has created a larger customer base for online gambling operators. In conclusion, the Online Gambling market in Kenya is experiencing significant growth due to customer preferences for convenience and variety, the rise of mobile gambling, and the favorable regulatory environment. The underlying macroeconomic factors, including a growing economy and increasing disposable incomes, have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.