Online University Education - Northern Africa

Northern Africa

Highlights

Revenue in the Online University Education market is projected to reach US$8.05m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.58%, resulting in a projected market volume of US$13.40m by 2028.
In the Online University Education market, the number of users is expected to amount to 169.5k users by 2028.
User penetration will be 0.0% in 2024 and is expected to hit 0.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$70.99.
In global comparison, most revenue will be generated United States (US$82.30bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online University Education market in Northern Africa has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for higher education in the region. As the job market becomes more competitive, individuals are recognizing the importance of obtaining a university degree to enhance their career prospects. However, traditional brick-and-mortar universities are often inaccessible for many people due to various reasons such as geographical constraints, financial limitations, and time constraints. Online university education provides a convenient and flexible alternative for individuals who are unable to attend traditional universities.

Trends in the market: One of the key trends in the Online University Education market in Northern Africa is the adoption of online learning platforms by both students and educational institutions. These platforms offer a wide range of courses and degree programs that can be accessed remotely, allowing students to study at their own pace and from the comfort of their own homes. Additionally, online learning platforms often provide interactive features such as virtual classrooms and discussion forums, which enhance the learning experience and promote collaboration among students. Another trend in the market is the emergence of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and can be accessed for free or at a low cost. These courses are often offered by prestigious universities and cover a wide range of subjects. MOOCs have gained popularity in Northern Africa due to their affordability and accessibility, making it possible for individuals to gain knowledge and skills without the need for formal enrollment in a university.

Local special circumstances: Northern Africa is a region with a young and growing population. This demographic trend has contributed to the increasing demand for higher education, as more young people are seeking opportunities to further their education and improve their job prospects. Online university education provides a viable solution to meet this demand, as it allows individuals to pursue higher education without the need to relocate or disrupt their current commitments.

Underlying macroeconomic factors: The Online University Education market in Northern Africa is also influenced by macroeconomic factors such as the overall economic growth in the region. As the economies of Northern African countries continue to develop, there is a greater emphasis on knowledge-based industries and a need for a highly skilled workforce. Online university education plays a crucial role in meeting this demand by providing individuals with the necessary knowledge and skills to contribute to the region's economic growth. In conclusion, the Online University Education market in Northern Africa is experiencing significant growth due to the increasing demand for higher education, the adoption of online learning platforms, the emergence of MOOCs, the young and growing population in the region, and the overall economic growth. These factors have created a favorable environment for the development and expansion of online university education in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.