Online Education - Northern Africa

Northern Africa

Highlights

Revenue in the Online Education market is projected to reach US$146.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.16%, resulting in a projected market volume of US$165.80m by 2028.
The Online Learning Platform market has a projected market volume of US$133.50m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$32.50 in 2024.
In the Online Education market, the number of users is expected to amount to 5.7m users by 2028.
User penetration in the Online Education market will be at 1.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Northern Africa is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in customer preferences towards online education in Northern Africa. This can be attributed to several factors. Firstly, the convenience and flexibility offered by online education platforms allow students to learn at their own pace and from the comfort of their own homes. This is particularly appealing to individuals who may have other commitments such as work or family responsibilities. Secondly, the wide range of courses and programs available online cater to diverse interests and career aspirations. Students can choose from a variety of subjects and specializations, allowing them to pursue their passions and enhance their skills. Lastly, the affordability of online education compared to traditional brick-and-mortar institutions is another key factor driving customer preferences. Online courses often have lower tuition fees and eliminate additional costs such as transportation and accommodation expenses.

Trends in the market: One of the major trends in the online education market in Northern Africa is the increasing adoption of Massive Open Online Courses (MOOCs). MOOCs provide free or low-cost access to educational content from top universities and institutions around the world. This trend has gained traction due to the high demand for quality education and the limited availability of educational resources in some regions of Northern Africa. MOOCs allow students to access high-quality educational content from renowned institutions, bridging the gap in educational opportunities. Additionally, the use of technology in online education is also on the rise. Virtual classrooms, interactive learning materials, and online assessments are becoming more prevalent, enhancing the learning experience for students.

Local special circumstances: Northern Africa faces unique challenges in its education system, which has contributed to the growth of the online education market. Limited access to quality education, particularly in remote areas, has created a demand for alternative learning solutions. Online education platforms provide an opportunity for individuals in these underserved areas to access educational resources and improve their skills. Additionally, political instability and conflicts in some parts of Northern Africa have disrupted traditional education systems, further driving the demand for online education.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the development of the online education market in Northern Africa. The region has experienced rapid urbanization and a growing middle class, resulting in an increased demand for education and skill development. Furthermore, advancements in technology and internet connectivity have made online education more accessible to a larger population. The government support and initiatives to promote digital literacy and e-learning have also played a significant role in the growth of the online education market in Northern Africa. Overall, the Online Education market in Northern Africa is witnessing significant growth due to customer preferences for convenience, flexibility, and affordability. The adoption of MOOCs and the use of technology in online education are key trends in the market. Local special circumstances, such as limited access to quality education and political instability, have further fueled the demand for online education. The underlying macroeconomic factors of urbanization, a growing middle class, technological advancements, and government support have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.