eServices

Revenue in the eServices market is projected to reach US$1.87bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -6.92%, resulting in a projected market volume of US$1.40bn by 2028.
The Online Education market is expected to show a revenue growth of 14.1% in 2025.0.
The Online Education market has a projected market volume of US$1.38bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$71.88 in 2024.
In the Online Education market, the number of users is expected to amount to 24.9m users by 2028.
User penetration in the Online Education market will be at 6.8% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Indonesia has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of digital infrastructure.

Customer preferences: Indonesian consumers have shown a growing preference for online services, as they offer convenience, time savings, and a wider range of options compared to traditional offline channels. This trend is particularly evident in the e-commerce sector, where online shopping has become increasingly popular. Consumers are also embracing other eServices such as online food delivery, ride-hailing, and digital payments. The convenience and ease of use offered by these services have made them highly attractive to Indonesian consumers.

Trends in the market: One of the key trends in the eServices market in Indonesia is the rapid growth of e-commerce. With a large and increasingly affluent population, there is a growing demand for online shopping. Major e-commerce platforms have been investing heavily in marketing and logistics to capture this market. Additionally, the rise of social media and influencer marketing has further fueled the growth of e-commerce, as consumers are increasingly influenced by online recommendations and reviews. Another significant trend is the increasing adoption of digital payments. Traditional cash-based transactions are being replaced by digital payment methods such as mobile wallets and online banking. This trend is driven by the government's push for financial inclusion and the growing popularity of e-commerce. Digital payment platforms have also expanded their services to include bill payments, peer-to-peer transfers, and even investment options, further driving their adoption.

Local special circumstances: Indonesia's large and diverse population presents unique challenges and opportunities for the eServices market. The country consists of thousands of islands, with varying levels of digital infrastructure and internet connectivity. This has led to the emergence of local e-commerce players who cater to specific regions or niches. These local players have a deep understanding of the local market and are able to tailor their services to the specific needs and preferences of Indonesian consumers.

Underlying macroeconomic factors: The growth of the eServices market in Indonesia is also supported by favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an expanding middle class with higher disposable incomes. This has increased consumer spending and created a larger market for eServices. Additionally, the government has implemented various initiatives to promote digitalization and improve digital infrastructure, such as the Palapa Ring project which aims to provide high-speed internet access to all parts of the country. In conclusion, the eServices market in Indonesia has experienced significant growth due to changing customer preferences, the rise of e-commerce, the increasing adoption of digital payments, and favorable macroeconomic factors. The market is expected to continue expanding as more Indonesian consumers embrace the convenience and benefits offered by online services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.