eServices

Revenue in the eServices market is projected to reach US$1.86bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.08%, resulting in a projected market volume of US$2.19bn by 2028.
The Online Education market is expected to show a revenue growth of 12.7% in 2025.0.
The Online Gambling market has a projected market volume of US$1.58bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.23k in 2024.
In the Online Gambling market, the number of users is expected to amount to 1.6m users by 2028.
User penetration in the Online Gambling market will be at 12.5% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies.

Customer preferences: Customers in Greece are increasingly seeking convenience and efficiency in their daily lives, which has fueled the demand for eServices. The convenience of accessing services online, such as shopping, banking, and entertainment, has become increasingly important for Greek consumers. Additionally, the younger generation, who are more tech-savvy, are driving the demand for eServices as they are more comfortable with using digital platforms for their daily needs.

Trends in the market: One of the major trends in the eServices market in Greece is the rapid growth of e-commerce. Greek consumers are increasingly turning to online shopping for its convenience, wider product selection, and competitive pricing. This trend has been further accelerated by the COVID-19 pandemic, which has led to a surge in online shopping as people have been encouraged to stay at home. As a result, e-commerce platforms and online marketplaces have experienced significant growth. Another trend in the eServices market is the increasing popularity of online banking and digital payment solutions. Greek consumers are embracing digital banking services due to their convenience, ease of use, and the ability to access banking services anytime and anywhere. Digital payment solutions, such as mobile wallets and contactless payments, have also gained traction as they offer a faster and more secure way to make transactions.

Local special circumstances: Greece has a high smartphone penetration rate, which has played a significant role in the growth of the eServices market. Smartphones have become an essential tool for Greek consumers, allowing them to access a wide range of eServices on the go. The widespread availability of affordable smartphones and affordable mobile data plans has made it easier for consumers to access eServices.

Underlying macroeconomic factors: The Greek economy has faced challenges in recent years, including a financial crisis and high unemployment rates. These factors have contributed to the growth of the eServices market as consumers look for cost-effective solutions and seek to save time and money. EServices provide an affordable and convenient alternative to traditional services, making them an attractive option for Greek consumers. In conclusion, the eServices market in Greece is experiencing significant growth due to changing customer preferences, the increasing adoption of digital technologies, and the convenience and efficiency offered by eServices. The rapid growth of e-commerce, the popularity of online banking and digital payment solutions, and the high smartphone penetration rate are driving the growth of the market. Despite the challenges faced by the Greek economy, eServices provide an affordable and convenient alternative for consumers, making them an attractive option in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.