Sport Events - Malawi | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$4.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.55%, resulting in a projected market volume of US$5.33m by 2028.
In the Sport Events market, the number of users is expected to amount to 308.6k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$16.60.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Malawi is experiencing significant growth and development in recent years. Customers in Malawi have shown a strong preference for sports events, leading to an increase in demand for such activities. This trend can be attributed to several factors, including customer preferences, local special circumstances, and underlying macroeconomic factors. Customer preferences in Malawi have played a crucial role in driving the growth of the Sport Events market. Malawians have a deep passion for sports, particularly football and netball. These sports have a strong following, with fans eagerly supporting their favorite teams and players. As a result, there is a high demand for sports events, including matches, tournaments, and championships. This demand has led to an increase in the number of sport events being organized in the country. In addition to customer preferences, local special circumstances have also contributed to the development of the Sport Events market in Malawi. The government has recognized the importance of sports in promoting physical fitness, unity, and national pride. As a result, it has invested in the development of sports infrastructure, including stadiums, training facilities, and sports academies. This investment has created opportunities for the organization of more sports events, attracting both local and international participants. Furthermore, underlying macroeconomic factors have played a significant role in the growth of the Sport Events market in Malawi. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, more people have the financial means to attend sports events and support their favorite teams. This has created a favorable environment for the growth of the Sport Events market. In conclusion, the Sport Events market in Malawi is experiencing significant growth and development due to customer preferences, local special circumstances, and underlying macroeconomic factors. The passion for sports among Malawians, coupled with government support and economic growth, has created a thriving market for sports events. This trend is expected to continue in the future, further boosting the development of the Sport Events market in Malawi.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.