Sport Events - Hong Kong | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$67.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.70%, resulting in a projected market volume of US$75.13m by 2028.
In the Sport Events market, the number of users is expected to amount to 662.9k users by 2028.
User penetration will be 8.5% in 2024 and is expected to hit 8.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$102.70.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Hong Kong is experiencing significant growth and development in recent years.

Customer preferences: Customers in Hong Kong have shown a strong preference for participating in and attending sport events. The demand for sports events has been driven by the increasing popularity of sports such as football, basketball, and marathon running. Hong Kong residents have embraced a more active and healthy lifestyle, leading to a greater interest in sports events.

Trends in the market: One of the key trends in the sport events market in Hong Kong is the rise of international sporting competitions. Hong Kong has become a popular destination for hosting international sporting events, attracting participants and spectators from around the world. This trend has been fueled by the city's world-class sports facilities, its strategic location in Asia, and the strong support from the local government. Another trend in the market is the growing popularity of niche and alternative sports events. Hong Kong residents are increasingly seeking unique and exciting sporting experiences, leading to the emergence of events such as extreme sports competitions, obstacle races, and adventure races. These events offer participants a chance to challenge themselves and push their limits, creating a sense of adventure and excitement.

Local special circumstances: Hong Kong's unique geographical location and international status have contributed to the growth of the sport events market. The city's proximity to mainland China and other Asian countries makes it an attractive destination for both regional and international events. Additionally, Hong Kong's status as a global financial hub has attracted a large expatriate population, many of whom are sports enthusiasts and actively participate in or attend sport events.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Hong Kong have also played a significant role in the development of the sport events market. As people have more disposable income, they are willing to spend on leisure activities, including attending sports events. Furthermore, the government's investment in sports infrastructure and promotion of sports tourism have created a favorable environment for the growth of the market. In conclusion, the sport events market in Hong Kong is experiencing rapid growth due to customer preferences for active and healthy lifestyles, the rise of international sporting competitions, the popularity of niche and alternative sports events, the city's unique geographical location and international status, and the strong economy and high disposable income levels. With these factors in place, the sport events market in Hong Kong is expected to continue to thrive and attract both local and international participants and spectators.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.