Event Tickets - Estonia

Estonia

Highlights

Revenue in the Event Tickets market is projected to reach US$36.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.89%, resulting in a projected market volume of US$38.88m by 2028.
The Music Events market has a projected market volume of US$23.89m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$120.10 in 2024.
In the Event Tickets market, the number of users is expected to amount to 303.1k users by 2028.
User penetration in the Event Tickets market will be at 22.9% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Estonia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Estonia have shifted towards experiences and live entertainment. People are increasingly seeking unique and memorable experiences, and attending events has become a popular way to fulfill this desire. As a result, there has been a growing demand for event tickets across various categories such as concerts, sports events, theater performances, and festivals. Trends in the market have also played a role in the growth of the Event Tickets market in Estonia. With the advent of technology, the process of purchasing event tickets has become much more convenient. Online ticketing platforms have emerged, allowing customers to easily browse and purchase tickets from the comfort of their own homes. This has not only made it easier for customers to access tickets, but it has also increased the visibility of events, leading to higher attendance rates. Local special circumstances have further contributed to the development of the Event Tickets market in Estonia. The country has a vibrant cultural scene, with a wide range of events taking place throughout the year. From music festivals to art exhibitions, there is always something happening in Estonia. Additionally, the government has been actively promoting the country as a tourist destination, attracting visitors from both within and outside of Europe. This has led to an increase in the number of tourists attending events, further driving the demand for event tickets. Underlying macroeconomic factors have also played a role in the growth of the Event Tickets market in Estonia. The country has experienced steady economic growth in recent years, resulting in increased disposable income for individuals. This has allowed people to allocate more of their budget towards leisure activities, including attending events. Furthermore, the strong performance of the tourism sector has contributed to the growth of the Event Tickets market, as tourists often seek out unique cultural experiences during their travels. In conclusion, the Event Tickets market in Estonia has been growing due to customer preferences for experiences, trends in the market such as online ticketing platforms, local special circumstances including a vibrant cultural scene and government promotion, and underlying macroeconomic factors such as economic growth and tourism. As these factors continue to shape the market, it is expected that the Event Tickets market in Estonia will continue to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.