Online Dating - Northern Africa

Northern Africa

Highlights

Revenue in the Online Dating market is projected to reach US$51.08m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.57%, resulting in a projected market volume of US$61.08m by 2028.
In the Online Dating market, the number of users is expected to amount to 15.0m users by 2028.
User penetration will be 4.4% in 2024 and is expected to hit 5.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.57.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Northern Africa has been experiencing significant growth in recent years.

Customer preferences: Customers in Northern Africa are increasingly turning to online dating platforms to meet new people and find potential partners. This shift in customer preferences can be attributed to several factors. Firstly, online dating provides a convenient and efficient way for individuals to connect with others, especially in a region where traditional dating methods may be more restricted or culturally frowned upon. Additionally, the younger generation in Northern Africa is becoming more open to the idea of online dating, as they seek to explore new relationships and experiences beyond their immediate social circles.

Trends in the market: One of the key trends in the online dating market in Northern Africa is the rise of mobile dating apps. With the increasing penetration of smartphones in the region, more people have access to mobile dating apps, allowing them to connect with potential partners anytime and anywhere. These apps also offer features such as location-based matching, which further enhances the user experience and increases the chances of finding compatible matches. Another trend in the market is the emergence of niche dating platforms catering to specific demographics or interests. For example, there has been a rise in online dating platforms for religious communities in Northern Africa, where individuals can connect with others who share the same faith and values. This trend reflects the importance of cultural and religious compatibility in the region and highlights the demand for more tailored online dating experiences.

Local special circumstances: There are several local special circumstances that contribute to the development of the online dating market in Northern Africa. Firstly, the region has a large youth population, with a significant portion being tech-savvy and open to embracing new technologies. This demographic shift has created a favorable environment for the growth of online dating platforms. Cultural factors also play a role in shaping the online dating landscape in Northern Africa. In some countries, traditional dating norms and practices may limit opportunities for individuals to meet potential partners. Online dating provides a platform for individuals to overcome these barriers and connect with others who share similar interests and values.

Underlying macroeconomic factors: The growth of the online dating market in Northern Africa is also influenced by underlying macroeconomic factors. Economic development and increasing disposable incomes in the region have contributed to the rise of online dating platforms. As people become more financially independent, they are more willing to invest in their personal lives and seek out romantic relationships. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating in Northern Africa. With social distancing measures and restrictions on social gatherings, many individuals have turned to online platforms to meet new people and maintain social connections. This shift in behavior is likely to have a lasting impact on the online dating market in the region, as more people recognize the convenience and benefits of online dating. In conclusion, the Online Dating market in Northern Africa is experiencing significant growth due to changing customer preferences, the emergence of mobile dating apps, and the presence of local special circumstances. These trends, combined with underlying macroeconomic factors, are driving the development of the online dating market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.