Online Dating - Jordan

Jordan

Highlights

Revenue in the Online Dating market is projected to reach US$2.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.01%, resulting in a projected market volume of US$3.65m by 2028.
In the Online Dating market, the number of users is expected to amount to 619.6k users by 2028.
User penetration will be 4.7% in 2024 and is expected to hit 5.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$5.99.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Jordan is experiencing steady growth due to increasing customer preferences for online dating platforms. With the rise of the internet and smartphone usage, more people are turning to online dating as a convenient and efficient way to meet potential partners.

Customer preferences: In Jordan, traditional dating methods such as meeting through friends or family connections are still prevalent. However, there is a growing acceptance and interest in online dating platforms. This is particularly true among the younger generation who are more tech-savvy and open to exploring new ways of meeting people. Online dating platforms offer a range of features and options that cater to different customer preferences. These platforms provide users with the opportunity to create detailed profiles, search for compatible matches, and communicate through messaging systems. This allows individuals to connect with others who share similar interests and values, increasing the chances of finding a compatible partner.

Trends in the market: One of the key trends in the online dating market in Jordan is the increasing popularity of mobile dating apps. These apps provide users with a convenient way to access online dating platforms on their smartphones, allowing them to connect with potential partners anytime and anywhere. The ease of use and accessibility of these apps have contributed to their widespread adoption among Jordanian singles. Another trend in the market is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or cultural preferences. By targeting specific segments of the population, these platforms are able to provide a more personalized and tailored online dating experience.

Local special circumstances: Jordan is a conservative country with strong cultural and religious values. This can influence the way online dating is perceived and used by individuals in the country. Some individuals may be hesitant to openly engage in online dating due to social stigmas or concerns about privacy and security. However, there is also a growing acceptance of online dating among the younger generation, who are more open to exploring new ways of meeting people. This shift in attitudes is driven by factors such as increased exposure to Western culture and the influence of social media.

Underlying macroeconomic factors: Jordan has a relatively young population, with a high percentage of individuals in the 18-35 age group. This demographic is more likely to be active in the online dating market, driving the demand for online dating platforms. Additionally, the increasing internet penetration rate in Jordan has played a significant role in the growth of the online dating market. As more people gain access to the internet, the pool of potential users for online dating platforms expands, leading to increased market growth. In conclusion, the Online Dating market in Jordan is developing due to changing customer preferences, including the increasing acceptance and interest in online dating platforms. The rise of mobile dating apps and niche dating platforms are also contributing to the growth of the market. However, cultural and religious values, as well as concerns about privacy and security, may influence the adoption of online dating in the country. The young population and increasing internet penetration rate are underlying macroeconomic factors driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.