Matchmaking - Ivory Coast

Ivory Coast

Highlights

Revenue in the Matchmaking market is projected to reach US$2.86m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.41%, resulting in a projected market volume of US$4.56m by 2028.
In the Matchmaking market, the number of users is expected to amount to 102.2k users by 2028.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$29.62.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Ivory Coast is experiencing significant growth and development.

Customer preferences: Customers in Ivory Coast are increasingly turning to matchmaking services to find compatible partners. This trend can be attributed to several factors. Firstly, the younger generation is becoming more open-minded and willing to explore alternative ways of finding love. Additionally, the busy lifestyles of modern individuals make it difficult to meet potential partners through traditional means. As a result, matchmaking services offer a convenient and efficient solution for those seeking meaningful relationships.

Trends in the market: One of the key trends in the matchmaking market in Ivory Coast is the growing popularity of online platforms. These platforms provide a wide range of features and tools that enhance the matchmaking process. Users can create detailed profiles, specify their preferences, and connect with potential matches through messaging systems. This digitalization of the matchmaking industry has made it more accessible and appealing to a larger audience. Another trend in the market is the increasing focus on personalized matchmaking services. While online platforms offer a wide pool of potential matches, some individuals prefer a more tailored approach. Matchmaking agencies in Ivory Coast are catering to this demand by offering personalized services that take into account the unique preferences and requirements of each client. This personalized approach ensures a higher success rate in finding compatible partners.

Local special circumstances: The cultural and social dynamics in Ivory Coast also play a significant role in the development of the matchmaking market. In Ivory Coast, traditional values and family ties are highly valued. However, societal changes, such as urbanization and increased exposure to Western culture, have led to a shift in attitudes towards relationships. This has created a demand for matchmaking services that balance traditional values with modern dating preferences.

Underlying macroeconomic factors: The economic growth and stability in Ivory Coast have contributed to the development of the matchmaking market. As the country's economy continues to improve, individuals have more disposable income and are willing to invest in services that enhance their quality of life. Matchmaking services are seen as a valuable investment in finding a compatible partner and building a fulfilling relationship. In conclusion, the Matchmaking market in Ivory Coast is experiencing growth and development due to changing customer preferences, the adoption of online platforms, personalized matchmaking services, cultural dynamics, and underlying macroeconomic factors. This market is likely to continue expanding as more individuals recognize the benefits of using matchmaking services to find meaningful relationships.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.