Matchmaking - Greece

Greece

Highlights

Revenue in the Matchmaking market is projected to reach US$4.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.31%, resulting in a projected market volume of US$4.72m by 2028.
In the Matchmaking market, the number of users is expected to amount to 127.8k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$38.64.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Greece has been experiencing significant growth in recent years.

Customer preferences: Greek consumers are increasingly turning to matchmaking services to find their ideal partners. This shift in customer preferences can be attributed to several factors. Firstly, the fast-paced nature of modern life has made it increasingly difficult for individuals to find the time to meet potential partners through traditional methods. Matchmaking services offer a convenient and time-saving solution, allowing individuals to connect with compatible partners from the comfort of their own homes. Secondly, the rise of online dating platforms has made it easier than ever for individuals to access matchmaking services. These platforms offer a wide range of features and options, allowing users to tailor their search for a partner to their specific preferences. Finally, the stigma surrounding online dating has significantly decreased in recent years, making it more socially acceptable for individuals to seek out romantic relationships through matchmaking services.

Trends in the market: One of the key trends in the Greek matchmaking market is the increasing popularity of niche matchmaking services. These services cater to specific demographics or interests, such as professionals, seniors, or individuals with specific hobbies or interests. By targeting a specific niche, these matchmaking services are able to provide a more tailored and personalized experience for their users. Another trend in the market is the integration of artificial intelligence and machine learning technologies into matchmaking platforms. These technologies allow matchmaking services to analyze large amounts of data and make more accurate and personalized matches. This trend is particularly relevant in Greece, where there is a high demand for personalized matchmaking services.

Local special circumstances: Greece has a unique cultural and social landscape that influences the matchmaking market. Greek society places a strong emphasis on family and marriage, and finding a suitable partner is considered a priority for many individuals. This cultural context has contributed to the growth of the matchmaking market in Greece, as individuals seek out professional help to find compatible partners. Additionally, Greece has a high divorce rate, which has created a demand for matchmaking services among individuals who are looking to start a new relationship.

Underlying macroeconomic factors: The economic stability and growth in Greece have also played a role in the development of the matchmaking market. As the economy has improved, individuals have more disposable income to spend on matchmaking services. Additionally, the increasing number of professionals in Greece has created a demand for matchmaking services that cater specifically to this demographic. The growing middle class in Greece has also contributed to the growth of the matchmaking market, as individuals are willing to invest in finding a compatible partner. In conclusion, the matchmaking market in Greece is experiencing significant growth due to changing customer preferences, the rise of online dating platforms, and the integration of technology into matchmaking services. The unique cultural and social landscape of Greece, along with the country's economic stability, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.