Casual Dating - Ivory Coast

Ivory Coast

Highlights

Revenue in the Casual Dating market is projected to reach US$1.37m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.52%, resulting in a projected market volume of US$1.82m by 2028.
In the Casual Dating market, the number of users is expected to amount to 368.0k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.58.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating, a popular trend in many countries, is also gaining traction in Ivory Coast. With changing societal norms and the influence of global dating apps, more and more people in Ivory Coast are embracing casual dating as a way to meet new people and explore romantic connections.

Customer preferences: In Ivory Coast, customer preferences in the casual dating market are evolving. Traditionally, the country has had a more conservative approach to relationships and dating. However, with the rise of social media and the increasing exposure to Western culture, there has been a shift towards more open-mindedness and a desire for casual dating experiences. Younger generations, in particular, are more open to exploring casual relationships and are actively seeking platforms that cater to their preferences.

Trends in the market: One of the key trends in the casual dating market in Ivory Coast is the growing popularity of dating apps. These apps provide a convenient and discreet platform for individuals to connect with potential partners. The ease of use and wide range of options available on these apps have made them a preferred choice for many young adults in Ivory Coast. Additionally, the COVID-19 pandemic has further accelerated the adoption of online dating, as people turned to virtual platforms to meet and interact with others. Another trend in the market is the increasing acceptance of casual dating among women in Ivory Coast. Historically, women in the country have faced societal pressure to conform to traditional gender roles and expectations. However, with changing attitudes and increased empowerment, women are now actively seeking casual dating experiences and are embracing their sexuality. This shift in mindset has created new opportunities for dating platforms to cater to the needs and preferences of women in Ivory Coast.

Local special circumstances: Ivory Coast has a diverse cultural landscape, with different ethnic groups and religions coexisting. This diversity plays a role in shaping the casual dating market in the country. While some cultural and religious groups may still hold conservative views on relationships and dating, others are more open to casual dating experiences. Dating platforms operating in Ivory Coast need to navigate this cultural diversity and tailor their services to cater to the specific needs and preferences of different segments of the population.

Underlying macroeconomic factors: The growing casual dating market in Ivory Coast can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income among the middle class. This rise in disposable income has enabled more people to access smartphones and internet connectivity, creating a larger pool of potential users for dating apps and online platforms. Additionally, the increasing urbanization and modernization of Ivory Coast have also contributed to the growth of the casual dating market, as people in urban areas are more likely to embrace new trends and lifestyles.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.