Advertising (AVoD) - Kenya
Kenya- Revenue in the Advertising (AVoD) market is projected to reach US$7.33m in 2024.
- Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 7.74%, resulting in a projected market volume of US$9.17m by 2027.
- In the Advertising (AVoD) market, the number of users is expected to amount to 17.5m users by 2027.
- User penetration will be 23.3% in 2024 and is expected to hit 28.0% by 2027.
- In global comparison, most revenue will be generated United States (US$24.25bn in 2024).
- The average revenue per user (ARPU) in the Advertising (AVoD) market is projected to amount to US$0.54 in 2024.
- Key regions:
- France,
- India,
- Germany,
- Europe,
- South Korea
Definition
AVOD (Advertising-based Video on Demand) refers to the practice of offering video content to viewers for free, with advertisements inserted into the content as a way of monetizing it. AVOD platforms can include streaming services, video sharing sites, and other digital platforms that offer free video content. AVOD advertising can take different forms, including pre-roll ads that play before the content, mid-roll ads that play during the content, and post-roll ads that play after the content. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as viewer engagement, click-through rates, or conversions.Additional information:
Video on demand advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.In-Scope
- Pre-roll ads, such as those featured on YouTube and Dailymotion
- Mid-roll ads, such as those featured on YouTube and Dailymotion
- Banner ads, such as those featured on YouTube and Vimeo
Out-Of-Scope
- Video advertising on subscription-based streaming services, such as Netflix and Disney+
- Audio advertising on music streaming platforms
- Non-video AVoD-related advertising, such as sponsorships of an AVoD platform's website or merchandise
