eBooks - Northern Africa

Northern Africa

Highlights

The eBooks market in Northern Africa is projected to witness a significant growth in the coming years.
By 2024, the revenue in this market is expected to reach a substantial amount of US$74.42m.
Looking ahead, the market is projected to show a steady annual growth rate of 1.54% from 2024 to 2027, resulting in a market volume of US$77.92m by the end of the forecast period.
Additionally, the number of readers in the eBooks market is expected to reach 28.5m users by 2027.
In terms of user penetration, it is estimated to be 10.3% in 2024 and is anticipated to increase to 10.7% by 2027.
This indicates a growing adoption of eBooks market among the population in Northern AfriFurthermore, the average revenue per user (ARPU) is expected to amount to US$2.82, highlighting the value generated by each user in the market.
When comparing the revenue generated in the eBooks market globally, it is worth noting that United States will lead the way.
In 2024, United States is projected to generate a substantial revenue of US$5.34bn, making it the top revenue-generating country in the industry.
Overall, the eBooks market in Northern Africa shows promising growth potential, with increasing revenue, user penetration, and a growing number of readers in the coming years.
In Northern Africa, the eBook market is experiencing rapid growth as more readers embrace digital formats for their convenience and accessibility.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.