Digital Health - Northern Africa | Statista Market Forecast

The Digital Health market in Northern Africa is set to experience substantial growth in the coming years.
By 2024, the projected revenue is expected to reach US$1.42bn.
This represents a significant opportunity for the region to capitalize on the growing demand for digital health solutions.
Furthermore, the market is expected to maintain a steady growth rate, with a compound annual growth rate (CAGR) of 10.47% between 2024 and 2029.
This growth trajectory is projected to result in a market volume of US$2.33bn by 2029, indicating a promising future for the digital health sector in Northern Africa.
The average revenue per user (ARPU) is forecasted to be US$39.96, highlighting the potential for revenue generation from individual consumers within the market.
When compared globally, United States is expected to generate the highest revenue in the Digital Health market, with an estimated value of US$47.12bn by 2024.
This demonstrates United States's strong presence and dominance in the industry.
Among the various markets within the Digital Health market, Digital Fitness & Well-Being is projected to be the largest market in Northern Africa, with a total revenue value of US$683.60m in 2024.
This market presents significant opportunities for businesses operating in the region to cater to the growing demand for digital fitness and well-being solutions.
In Northern Africa, the digital health market is rapidly growing, with a focus on mobile health applications for remote patient monitoring and telemedicine services.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Northern Africa is witnessing a significant growth trajectory driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Consumers in Northern Africa are increasingly seeking convenient and accessible healthcare solutions, leading to a growing preference for digital health services. The convenience of accessing fitness and well-being resources, consulting with doctors online, and receiving digital treatment and care aligns well with the busy lifestyles of individuals in the region.

Trends in the market: In countries like Egypt and Morocco, there is a rising trend of utilizing digital fitness and well-being apps to monitor health metrics, set fitness goals, and access workout routines. Online doctor consultation services are gaining popularity in Algeria and Tunisia, where patients can seek medical advice remotely. Moreover, the adoption of digital treatment and care platforms is on the rise in countries like Libya and Sudan, facilitating remote monitoring of chronic conditions and providing access to specialist care.

Local special circumstances: Northern Africa faces unique healthcare challenges such as limited access to healthcare facilities in remote areas, shortage of healthcare professionals, and high prevalence of chronic diseases. In such a scenario, digital health solutions offer a promising way to bridge the gap and improve healthcare accessibility for the population. Additionally, cultural factors and religious practices influence healthcare-seeking behavior in the region, making digital health services a more culturally sensitive option for certain segments of the population.

Underlying macroeconomic factors: The digital health market in Northern Africa is also influenced by macroeconomic factors such as increasing internet penetration, smartphone adoption, and government initiatives to promote digital healthcare solutions. Economic growth and rising disposable incomes in some countries contribute to the affordability of digital health services for a larger section of the population. Furthermore, partnerships between technology companies, healthcare providers, and insurance companies are driving innovation and expansion in the digital health market across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.