Digital Health - Kazakhstan | Statista Market Forecast

The Digital Health market in Kazakhstan is estimated to achieve a revenue of US$171.30m by 2024.
This projection indicates a projected market volume of US$250.70m by 2029, with an expected annual growth rate (CAGR 2024-2029) of 7.91%.
The average revenue per user (ARPU) is anticipated to reach US$32.49.
In comparison to other countries, United States is predicted to generate the highest revenue in the Digital Health market, amounting to US$47.12bn in 2024.
Among the various markets, Digital Fitness & Well-Being is expected to be the largest, with a total revenue value of US$112.80m in 2024.
Kazakhstan's digital health market is rapidly expanding, with a growing number of telemedicine services and mobile health apps being developed to improve healthcare access and delivery.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Kazakhstan is experiencing a significant growth trajectory, driven by various factors shaping the industry landscape in the country.

Customer preferences: In Kazakhstan, there is a noticeable shift towards digital health solutions, with consumers showing a growing interest in digital fitness and well-being platforms. The convenience of accessing online doctor consultations and digital treatment options is particularly appealing to tech-savvy individuals in urban areas.

Trends in the market: One of the prominent trends in the Kazakhstani Digital Health market is the increasing adoption of wearable devices and health tracking apps. These technologies play a vital role in promoting preventive healthcare and enabling individuals to monitor their health metrics proactively. Moreover, the rising demand for online doctor consultations is reshaping the traditional healthcare delivery model, making healthcare services more accessible and convenient for the population.

Local special circumstances: Kazakhstan's vast geography and dispersed population present unique challenges for the healthcare sector. The adoption of digital health solutions offers a way to overcome these challenges by bridging the gap between healthcare providers and remote communities. Additionally, the government's initiatives to promote digitalization in healthcare services are driving the growth of the Digital Health market in the country.

Underlying macroeconomic factors: The growing middle-class population in Kazakhstan, coupled with increasing internet penetration rates, is creating a conducive environment for the expansion of the Digital Health market. As disposable incomes rise, more individuals are willing to invest in their health and well-being, fueling the demand for digital health solutions. Furthermore, the government's focus on healthcare modernization and the integration of technology into the sector are propelling the growth of the Digital Health market in Kazakhstan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.