Digital Treatment & Care - Northern Africa

The Digital Treatment & Care market in Northern Africa is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is set to reach US$661.50m by 2024.
Furthermore, it is anticipated that the market will experience a steady annual growth rate (CAGR 2024-2029) of 12.26%, resulting in a projected market volume of US$1.18bn by 2029.
In terms of user penetration, it is estimated that 7.88% of the population will be utilizing digital treatment and care services in 2024.
This figure is expected to rise to 9.91% by 2029, indicating a growing adoption of these services among the population.
The average revenue per user (ARPU) in the Northern African market is projected to amount to US$32.16.
This metric serves as a key indicator of the financial performance of the market, highlighting the potential for profitability and revenue generation.
When compared to other regions globally, United States is expected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, it is projected that United States will generate a revenue of US$29.91bn, solidifying its position as a leading player in this market.
In Northern Africa, the digital treatment and care market is rapidly growing, with a focus on telemedicine and mobile health solutions.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Northern Africa is witnessing a significant growth trajectory, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Consumers in Northern Africa are increasingly gravitating towards digital solutions for managing their health and well-being. The convenience, accessibility, and personalized nature of digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices are resonating well with the tech-savvy population in the region.

Trends in the market: In Northern Africa, there is a noticeable uptick in the adoption of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices offer individuals the ability to monitor their vital signs in real-time and track their health progress, which aligns with the growing trend of proactive healthcare management in the region. Additionally, there is a surge in the use of social alarms, providing a sense of security and immediate assistance for individuals in need, particularly the elderly population.

Local special circumstances: Northern Africa presents a unique set of circumstances that are influencing the development of the Digital Treatment & Care market in the region. The increasing penetration of smartphones and internet connectivity, coupled with a rising awareness of the importance of preventive healthcare, is driving the demand for digital health solutions. Moreover, the presence of a young and tech-savvy population in countries like Egypt, Morocco, and Algeria is fueling the adoption of digital health tools and services.

Underlying macroeconomic factors: Economic factors such as increasing disposable income levels, improving healthcare infrastructure, and government initiatives to promote digital health technologies are playing a crucial role in the expansion of the Digital Treatment & Care market in Northern Africa. Moreover, the rising burden of chronic diseases and the need for cost-effective healthcare solutions are propelling the growth of digital therapeutics and remote monitoring services in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.