Digital Treatment & Care - Malawi

The Digital Treatment & Care market in Malawi is projected to reach a revenue of MWK US$16.11m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 5.52%, resulting in a projected market volume of MWK US$21.08m by 2029.
The user penetration in Malawi is expected to be 5.27% in 2024 and is projected to increase to 6.76% by 2029.
The average revenue per user (ARPU) in Malawi is expected to be MWK US$14.23.
In global comparison, United States is anticipated to generate the most revenue in the Digital Treatment & Care market, with a projected revenue of US$29.91bn in 2024.
Malawi is experiencing a growing demand for digital treatment and care solutions to improve access and quality of healthcare services in remote areas.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Malawi is witnessing a notable growth trajectory with the increasing adoption of digital health solutions across various segments.

Customer preferences: Consumers in Malawi are showing a growing preference for digital treatment and care solutions due to the convenience and accessibility they offer. The rise in smartphone penetration and internet connectivity has made it easier for individuals to access healthcare services remotely. Moreover, the younger population in Malawi is more tech-savvy and inclined towards using digital tools for managing their health.

Trends in the market: One of the prominent trends in the Digital Treatment & Care market in Malawi is the increasing popularity of medication checker apps. These apps provide users with information about different medications, their side effects, and potential interactions, empowering them to make informed decisions about their health. Additionally, there is a growing demand for online pharmacies in Malawi, especially in rural areas where access to traditional brick-and-mortar pharmacies is limited.

Local special circumstances: Malawi faces unique healthcare challenges, including limited healthcare infrastructure and a shortage of healthcare professionals. In such a scenario, digital treatment and care solutions play a crucial role in bridging the gap and ensuring that individuals have access to essential healthcare services. The government of Malawi is also increasingly focusing on leveraging digital technologies to improve healthcare delivery and outcomes across the country.

Underlying macroeconomic factors: The growing economy of Malawi, coupled with increasing investments in the healthcare sector, is driving the growth of the Digital Treatment & Care market. The government's initiatives to promote digital health solutions and improve healthcare access for all are creating a conducive environment for the expansion of the market. Additionally, the rising awareness about the benefits of digital therapeutics and remote monitoring tools is further fueling the adoption of these technologies in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.