Digital Care Management - Kenya | Statista Market Forecast

The Digital Care Management market in Kenya is estimated to generate a revenue of KSh US$8.67m by 2024.
It is projected to experience a compound annual growth rate (CAGR 2024-2029) of 7.97%, resulting in a market volume of KSh US$12.72m by 2029.
The user penetration rate is expected to be 5.02% in 2024 and is anticipated to reach 6.50% by 2029.
The average revenue per user (ARPU) is projected to be KSh US$3.08.
In terms of global comparison, United States is expected to generate the highest revenue, amounting to US$24.69bn by 2024.
In Kenya, the rising demand for Digital Care Management is driven by the need for accessible and affordable healthcare services in remote areas.

Definition:

Digital care management encompasses a range of applications that enable users to monitor, analyze, and improve their physical health. These applications include online pharmacy platforms, medication checker apps, and contraception and fertility apps. Online pharmacy platforms allow users to conveniently access and order prescription medications and healthcare products online. Medication checker apps serve as guides for safe dosage intake, provide information on potential drug interactions, and facilitate the maintenance of personal medication records. Contraception and fertility apps offer guidance on family planning, contraceptive methods, fertility tracking, and reproductive health awareness, providing users with information as well as monitoring capabilities.

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Structure:

The Digital Care Management market is divided into three categories: online pharmacies, medication checker apps, and contraception and fertility apps.

Additional Information:

The Digital Care Management market data comprises revenue, average revenue per user, users, and user penetration rates. The user base of digital care management apps includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included.

Contraception and fertility apps
Medication checker apps
Online pharmacies

Health tracking devices
Fitness apps
Nutrition apps
Meditation apps
Mindfulness apps

The Digital Care Management market in Kenya is witnessing significant growth and development across its online pharmacy, medication checker apps, and contraception and fertility apps sub-markets.

Customer preferences: Customers in Kenya are increasingly turning to digital platforms for their healthcare needs due to the convenience, accessibility, and affordability they offer. The younger population, in particular, is more tech-savvy and prefers the ease of ordering medications online or tracking their health using mobile apps.

Trends in the market: In Kenya, the online pharmacy sector is experiencing a surge in demand as more people seek to purchase medications online and have them delivered to their doorstep. This trend is driven by the growing penetration of smartphones and the internet, coupled with the need for contactless transactions amid the COVID-19 pandemic. Medication checker apps are also gaining popularity among Kenyan consumers who are becoming more conscious about drug interactions and side effects. These apps provide valuable information and ensure safe medication use. Additionally, contraception and fertility apps are on the rise in Kenya, offering women a discreet and convenient way to track their menstrual cycles, monitor fertility, and access reproductive health information.

Local special circumstances: Kenya's healthcare system faces challenges such as inadequate infrastructure, limited access to healthcare services in rural areas, and a shortage of healthcare professionals. The Digital Care Management market is bridging some of these gaps by providing virtual consultations, medication delivery services, and health monitoring tools to the population. The government's push for digital innovation in the healthcare sector is also driving the adoption of digital care management solutions in the country.

Underlying macroeconomic factors: The increasing internet penetration rate in Kenya, coupled with the rising disposable income levels and changing consumer behavior, is fueling the growth of the Digital Care Management market. The government's efforts to promote digital health solutions and create a favorable regulatory environment are further propelling the market forward. Additionally, the growing investor interest in the healthcare technology sector in Kenya is leading to more innovations and investments in digital care management platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.