Digital Treatment & Care - Bangladesh

Bangladesh

The Digital Treatment & Care market in Bangladesh is projected to achieve a revenue of US$165.40m in 2024.
With an anticipated annual growth rate (CAGR 2024-2029) of 11.78%, the market is expected to reach a volume of US$288.70m by 2029.
The user penetration is estimated to be 5.40% in 2024 and is projected to rise to 6.84% by 2029.
The average revenue per user (ARPU) is expected to be US$17.55.
When compared globally, United States is predicted to generate the highest revenue, amounting to US$29,910.00m in 2024.
In Bangladesh, the use of digital treatment and care in the digital health market is rapidly increasing, providing convenient and accessible healthcare solutions to the population.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Bangladesh is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Bangladesh are increasingly turning to digital solutions for treatment and care, seeking convenience, accessibility, and efficiency in managing their health. The growing penetration of smartphones and internet connectivity has made digital healthcare services more accessible to a larger population. Additionally, the younger demographic in Bangladesh is more tech-savvy and inclined towards using digital tools for monitoring their health conditions.

Trends in the market: In Bangladesh, there is a notable trend towards the adoption of contraception/fertility apps, medication checker apps, and online pharmacies. These digital solutions offer a discreet and convenient way for individuals to access healthcare services without the need for physical visits to healthcare facilities. The use of smart thermometers, blood glucose meters, and blood pressure meters is also on the rise as individuals become more proactive about monitoring their vital signs at home. Moreover, social alarms are gaining popularity among the elderly population in Bangladesh as a means to quickly seek assistance in case of emergencies.

Local special circumstances: Bangladesh has a large population with limited access to healthcare facilities, especially in rural areas. The digital treatment and care market in the country is bridging this gap by providing remote healthcare services to underserved populations. Additionally, the government of Bangladesh is actively promoting the use of digital health solutions to improve healthcare outcomes and reach a larger segment of the population.

Underlying macroeconomic factors: The increasing digitization of the healthcare sector in Bangladesh is also influenced by macroeconomic factors such as rising healthcare costs, limited healthcare infrastructure, and the need for more efficient healthcare delivery systems. Digital treatment and care solutions present a cost-effective way to deliver healthcare services and manage health conditions, making them an attractive option for both consumers and healthcare providers in Bangladesh.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.