Digital Fitness & Well-Being - Jordan

The Digital Fitness & Well-Being market in Jordan is expected to reach a revenue of US$42.53m in 2024.
With an annual growth rate (CAGR 2024-2029) of 7.29%, the market is projected to expand and achieve a market volume of US$60.48m by 2029.
The user penetration rate is forecasted to be 14.99% in 2024 and is anticipated to increase to 19.18% by 2029.
The average revenue per user (ARPU) is expected to be US$24.93.
In comparison to other countries, United States is projected to generate the highest revenue of US$14.82bn in 2024.
Jordan is experiencing a surge in demand for digital fitness and well-being solutions, with a growing number of tech-savvy consumers seeking convenient and personalized ways to improve their health.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Jordan is experiencing significant growth and development, driven by various factors shaping the market landscape in the country.

Customer preferences: In Jordan, customers are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. With busy lifestyles and limited access to traditional healthcare facilities, individuals are seeking online doctor consultations and digital treatment options to manage their health and wellness effectively.

Trends in the market: One notable trend in the Digital Fitness & Well-Being market in Jordan is the rising popularity of virtual fitness classes and personalized wellness apps. These digital platforms provide users with access to professional trainers, nutritionists, and mental health experts, enhancing the overall fitness and well-being experience. Moreover, the demand for online doctor consultations is on the rise, allowing patients to receive medical advice and prescriptions remotely.

Local special circumstances: Jordan's healthcare system faces challenges such as limited resources and infrastructure, making digital health solutions a valuable alternative for many residents. The country's growing tech-savvy population and increasing smartphone penetration rate further contribute to the adoption of digital fitness and well-being services.

Underlying macroeconomic factors: The growing middle-class population in Jordan, coupled with rising awareness about the importance of health and wellness, is fueling the demand for digital fitness and well-being solutions. Additionally, government initiatives to promote e-health services and telemedicine are creating a conducive environment for the expansion of the Digital Fitness & Well-Being market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.