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  4. Digital Fitness & Well-Being
  5. Fitness Trackers

Smart Bands - United States

United States
  • The Smart Bands market in the United States is predicted to generate a revenue of US$1.31bn in 2024.
  • This projection indicates a steady annual growth rate (CAGR 2024-2029) of 4.59%, leading to an estimated market volume of US$1.65bn by 2029.
  • The user penetration rate is projected to be 11.52% in 2024 and is expected to rise to 15.46% by 2029.
  • The average revenue per user (ARPU) is anticipated to be US$33.38.
  • In comparison to other countries, China is expected to generate the highest revenue, with a projected amount of US$2.50bn in 2024.
  • The United States is experiencing a surge in demand for smart bands as consumers prioritize their health and seek convenient ways to track their fitness and monitor vital signs.

Definition:

Smart bands are equipped with sensors and activity trackers that measure and analyze the wearer's physical activity and body functions (e.g., step count, movement, pulse, and temperature).

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates. Revenue in the Smart Bands market refers to sales of smart bands and related accessories. Well-known examples of fitness wristwear include the fitness bands from Fitbit, Jawbone, Xiaomi, and Nike Fuelband.

In-Scope

  • Smart bands

Out-Of-Scope

  • Smartwatches
Digital Fitness & Well-Being: market data & analysis - Cover

Market Insights report

Digital Fitness & Well-Being: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Smart Bands market in United States is experiencing a surge in demand and innovation across its digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

    Customer preferences:
    Consumers in the United States are increasingly prioritizing health and wellness, leading to a growing interest in smart bands that offer features such as activity tracking, heart rate monitoring, and sleep analysis. The convenience of online doctor consultations and digital treatment options is also appealing to busy individuals seeking efficient healthcare solutions.

    Trends in the market:
    One prominent trend in the United States Smart Bands market is the integration of advanced technologies such as artificial intelligence and machine learning to provide personalized health insights and recommendations. Additionally, there is a rising emphasis on data security and privacy, driving companies to enhance their encryption and protection measures. The market is also witnessing collaborations between smart band manufacturers and healthcare providers to offer seamless healthcare experiences to consumers.

    Local special circumstances:
    The United States market stands out for its strong focus on innovation and technological advancements in the healthcare sector. With a high level of digital adoption among the population, there is a favorable environment for the growth of smart bands and digital healthcare services. The presence of major tech companies and startups in the country further fuels competition and drives continuous product development and improvements.

    Underlying macroeconomic factors:
    The increasing healthcare costs and the need for more accessible and convenient healthcare solutions are key macroeconomic factors driving the growth of the Smart Bands market in the United States. As the population ages and chronic diseases become more prevalent, there is a growing demand for remote monitoring and telemedicine services, which smart bands can effectively provide. Moreover, the shift towards preventive healthcare and wellness initiatives is shaping consumer behavior and preferences towards smart health devices.

    Users

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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