Fitness Trackers - Northern Africa

Northern Africa

Highlights

The Fitness-Tracker market in Northern Africa is anticipated to generate a revenue of US$454.10m by 2024.
This market is expected to exhibit a steady annual growth rate (CAGR 2024-2029) of 7.84%.
As a result, the market volume is projected to reach US$662.40m by 2029.
In terms of user penetration, it is estimated to be 6.70% in 2024 and is forecasted to increase to 9.53% by 2029.
The average revenue per user (ARPU) is anticipated to be US$25.98.
When compared globally, United States is expected to generate the highest revenue in the Fitness-Tracker market, amounting to US$10.99bn in 2024.
The demand for fitness trackers in Northern Africa is rising steadily, as more people are becoming health-conscious and seeking ways to track their physical activity.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fitness Trackers market in Northern Africa is witnessing a surge in demand and innovation across its digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

Customer preferences: Consumers in Northern Africa are increasingly prioritizing their health and well-being, leading to a growing interest in fitness trackers that can help them monitor their physical activity, sleep patterns, and overall health metrics. The convenience of online doctor consultations is also appealing to individuals looking for quick and accessible medical advice. Moreover, the digital treatment and care services are gaining popularity among those seeking remote healthcare solutions.

Trends in the market: In countries like Egypt and Morocco, there is a noticeable trend towards the adoption of digital fitness trackers as more people become health-conscious and seek ways to track their fitness goals. Online doctor consultations are becoming more prevalent in Algeria and Tunisia, where individuals value the convenience of virtual healthcare appointments. The digital treatment and care segment is experiencing significant growth in Libya and Sudan, driven by the need for remote healthcare services in underserved areas.

Local special circumstances: Northern Africa presents unique challenges and opportunities for the Fitness Trackers market. The region's diverse healthcare landscape, varying levels of access to traditional healthcare services, and increasing smartphone penetration rates are shaping the demand for digital health solutions. Additionally, cultural attitudes towards health and technology adoption play a significant role in influencing consumer behavior in different countries across the region.

Underlying macroeconomic factors: Economic factors such as GDP growth, healthcare expenditure, and government initiatives to promote digital health technologies are contributing to the development of the Fitness Trackers market in Northern Africa. As disposable incomes rise and awareness about preventive healthcare increases, more individuals are investing in fitness trackers and digital health services. Additionally, advancements in technology and infrastructure are making it easier for companies to expand their offerings and reach a wider customer base in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.