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Meditation Apps - Worldwide

Worldwide
  • The Meditation Apps market worldwide is projected to reach a revenue of US$5.11bn in 2024.
  • It is expected to grow at an annual growth rate of 7.69% (CAGR 2024-2029), resulting in a projected market volume of US$7.41bn by 2029.
  • The user penetration is expected to be 3.11% in 2024 and is expected to decline to 0.00 by 2029.
  • The average revenue per user (ARPU) is projected to be US$48.69.
  • In a global comparison, United States is expected to generate the highest revenue, with US$1.03bn in 2024.
  • Worldwide, the demand for meditation apps in the digital health market is surging, with countries like the United States and Australia leading the way in adoption and usage.

Definition:

The Meditation Apps market includes meditation apps that help users keep calm, control their emotions during stressful periods, and concentrate on the present moment.

Additional Information:

The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The most popular apps in this market are Headspace, Calm, and Ten Percent Happier. The user base covers paying and non-paying customers. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

In-Scope

  • Meditation apps

Out-Of-Scope

  • Fitness apps
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Meditation Apps market continues to experience significant growth and development worldwide, driven by the increasing awareness and importance of mental health and well-being among consumers.

    Customer preferences:
    Consumers are increasingly turning to Meditation Apps as a convenient and accessible way to incorporate mindfulness practices into their daily routines. The flexibility and variety of meditation programs offered by these apps cater to a wide range of preferences, making it easier for users to find a practice that suits their individual needs.

    Trends in the market:
    In the United States, the Meditation Apps market is witnessing a surge in popularity, with a growing number of users seeking stress relief and relaxation through digital platforms. The market is becoming increasingly competitive, leading to innovation in features such as personalized meditation recommendations, live sessions with instructors, and integration with wearable devices to track progress.

    Local special circumstances:
    In India, the Meditation Apps market is also experiencing rapid growth, fueled by the country's traditional emphasis on mindfulness and meditation practices. The market is characterized by a blend of ancient meditation techniques and modern technology, attracting a diverse user base ranging from seasoned practitioners to beginners looking to improve their mental well-being.

    Underlying macroeconomic factors:
    The growth of the Meditation Apps market is further supported by macroeconomic factors such as increasing smartphone penetration, rising disposable incomes, and a shift towards holistic wellness trends globally. As more consumers prioritize mental health and seek convenient solutions to manage stress, the market for Meditation Apps is expected to continue expanding in the coming years.

    Users

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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