Audio Advertising - Kenya
Kenya- Ad spending in the Audio Advertising market is projected to reach US$1.7m in 2024.
- Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 1.29%, resulting in a projected market volume of US$1.8m by 2028.
- In global comparison, most ad spending will be generated United States (US$6bn in 2024).
- The average ad spending per listener in the Audio Advertising market is projected to amount to US$0.3 in 2024.
- In the Audio Advertising market, 65% of total ad spending will be generated through mobile in 2028.
Definition:
Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.
Structure:
Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.
Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.
Structure:
- Music streaming advertising is ad supported on music-streaming services
- Podcast advertising is ad supported for ads placed within podcast channels
Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
- Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services
Out-Of-Scope
- Banner or Video ads included only in the web player of the streaming service
