Social Networking - Switzerland
Switzerland- The Social Networking market in Switzerland is expected to reach a total revenue of US$389.70m in 2022.
- This projection indicates a steady growth rate, with an annual growth rate (CAGR 2022-2027) of 5.73%.
- As a result, the market volume is projected to reach US$534.30m by 2027.
- In Switzerland, the revenue from in-app purchases (IAP) in the Social Networking market is projected to reach US$77.93m in 2022.
- Additionally, the revenue from paid apps in this market is expected to reach US$480.20k in the same year.
- Furthermore, advertising revenue in the Social Networking market is projected to reach US$311.30m in 2022.
- This revenue is generated through various advertising methods within social networking platforms.
- The number of downloads in the Social Networking market in Switzerland is projected to reach 8.89m downloads in 2022.
- This indicates a high level of user engagement and interest in social networking applications.
- Currently, the average revenue per download in Switzerland stands at US$43.81.
- This metric highlights the value generated by each download in terms of revenue.
- In a global comparison, it is worth noting that China generates the highest revenue in the Social Networking market, with a projected revenue of US$49.67bn in 2022.
- This showcases the significant market potential and user base China.
- Key regions:
- China,
- Europe,
- Asia,
- South Korea,
- India
Definition:
The Social Networking market contains apps that allow its users to stay connected and up-to-date about the lives of family and friends. Most of these are communication apps that attempt to outperform the others in terms of reliability and video quality, and each app boasts its unique features. For example, Signal emphasizes privacy and guarantees that sensitive personal information will not be shared with third parties. Facebook has the largest social media network and has developed the most advanced algorithms to understand its users and their relationships.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
