Productivity - Northern Africa
Northern Africa- The Productivity market in Northern Africa is expected to experience significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$1.88m by the year 2022.
- This represents a substantial increase in revenue compared to previous years.
- Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 11.36%, as measured from 2022 to 2027.
- This steady growth is expected to result in a projected market volume of US$3.14m by 2027.
- Within the Productivity market, in-app purchases (IAP) are predicted to contribute significantly to the overall revenue.
- It is estimated that IAP revenue will reach US$1.27m in 2022.
- This suggests a strong demand for additional features and functionalities within productivity applications.
- On the other hand, paid app revenue in the Productivity market is projected to be negligible, with a predicted value of US$0.00 in 2022.
- This indicates a trend towards free or freemium models within this market segment.
- Advertising revenue is also expected to play a significant role in the Productivity market, with a projected revenue of US$605.00k in 2022.
- This suggests that businesses are increasingly utilizing advertisements as a means to monetize their productivity applications.
- In terms of user engagement, the number of downloads in the Productivity market is projected to reach 31.60m downloads in 2022.
- This high number of downloads reflects the growing demand for productivity applications in Northern Africa.
- Currently, the average revenue per download is expected to amount to US$0.06.
- This figure provides insights into the profitability of each download and highlights the potential for revenue generation within the Productivity market.
- It is worth noting that when compared globally, China stands out as the leading generator of revenue in the Productivity market.
- In 2022, China is projected to generate a substantial revenue of US$2.26bn, highlighting its dominance in this market segment.
- Key regions:
- India,
- United States,
- Japan,
- Asia,
- Germany
Definition:
The Productivity market contains apps that efficiently manage different kinds of files and documents. The suite of tools provided by Microsoft (Word, Excel, and OneDrive) as well as their counterparts by Google (Google Docs, Google Sheets, and Google Drive) fit into this category. Meanwhile, note-taking apps such as GoodNotes and Noteshelf provide advanced features beyond what is available in pre-installed note-taking tools.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
