News & Magazines - China
China- The News & Magazines market in China is expected to reach a projected total revenue of US$1.21bn in 2022.
- It is anticipated to display an annual growth rate of 11.06% (CAGR 2022-2027), resulting in a projected market volume of US$2.19bn by 2027.
- In terms of revenue streams, the in-app purchase (IAP) revenue is projected to reach US$294.10m in 2022, while the paid app revenue is expected to reach US$8.52m.
- Additionally, advertising revenue in the News & Magazines market is projected to reach US$911.80m in 2022.
- Furthermore, the number of downloads in the News & Magazines market is projected to reach 612.70m downloads in 2022.
- Currently, the average revenue per download is expected to be US$1.98.
- When compared globally, it is worth noting that United States generates the highest revenue in the News & Magazines market, with a projected revenue of US$4.42bn in 2022.
- Key regions:
- Japan,
- Europe,
- India,
- Germany,
- United States
Definition:
The News & Magazines market contains apps that deliver the latest news and content. Most of the major news outlets such as CNBC and Newsmax TV have their own apps to provide breaking news and send regular notification messages. Online newspapers and magazines have apps that show some free content but whose complete access is only available to paying subscribers. Additionally, the aggregation site Reddit has an app that delivers internet articles and posts from all over the world.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
