Role Playing Games - Kenya
Kenya- In 2022, the Role Playing Games market in Kenya is expected to achieve a total revenue of US$1.29m.
- Looking ahead, the market is projected to experience a compound annual growth rate (CAGR 2022-2027) of 8.58%, resulting in a market volume of US$2.12m by 2027.
- Breaking down the revenue streams, in-app purchases (IAP) revenue is anticipated to reach US$397.30k in 2022, while paid app revenue is projected to reach US$708.40k.
- Additionally, advertising revenue in the Role Playing Games market is expected to reach US$183.00k.
- In terms of user engagement, the number of downloads in the Role Playing Games market is estimated to reach 1.28m downloads in 2022.
- Currently, the average revenue per download stands at US$1.00.
- In a global perspective, it is worth noting that China generates the highest revenue in the Role Playing Games market, with a staggering US$25.04bn in 2022.
- Key regions:
- Germany,
- Asia,
- India,
- Europe,
- United States
Definition:
The Role-Playing Game (RPG) market allows the player to assume the role of a character in order to solve quests, defeat enemies, and become stronger by gaining various skills and equipment. RPGs are dominated by the medieval fantasy theme, although there are also modern and science-fiction RPGs. When it comes to apps, the RPG category accounts for the largest revenue worldwide: approximately 30% of all gaming app revenue. Established in the 1980s, Final Fantasy is a massive RPG franchise that has several app versions. Massively multiplayer online role-playing games (MMORPGs) such as World of Warcraft, in which hundreds of players from around the world interact in a fantasy universe, also generate large amounts of revenue from subscriptions and the selling of upgrades and in-game items.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
