Casual Games - Africa
Africa- In 2022, the projected total revenue in the Casual Games market in Africa is expected to reach US$25.63m.
- This represents a significant market size within the region.
- Looking ahead, the market is expected to grow at an annual growth rate (CAGR 2022-2027) of 8.89%, resulting in a projected market volume of US$39.06m by 2027.
- This indicates a positive outlook for the Casual Games market in Africa.
- Breaking down the revenue streams, in-app purchase (IAP) revenue is projected to reach US$12.33m in 2022.
- This revenue stream highlights the popularity of in-app purchases within the Casual Games market.
- Additionally, paid app revenue is projected to reach US$2.85m in 2022.
- This demonstrates the willingness of users in Africa to pay for games within this market segment.
- Furthermore, advertising revenue is projected to reach US$10.45m in 2022.
- This indicates the growing importance of advertising as a revenue source within the Casual Games market in Africa.
- The number of downloads in the Casual Games market is projected to reach 177.20m downloads in 2022.
- This showcases the high level of engagement and interest in Casual Games market among users in AfriIn terms of average revenue per download, it is currently expected to amount to US$0.14.
- This metric provides insights into the monetization potential of Casual Games market within the African market.
- When comparing the global landscape, it is worth noting that United States generates the most revenue in the Casual Games market.
- In 2022, the projected revenue United States is expected to reach US$5.46bn.
- This highlights the dominance of the United States in terms of revenue generation within the Casual Games market globally.
- Overall, the Casual Games market in Africa shows promising growth potential, with various revenue streams and a high level of user engagement.
- As the market continues to evolve, it will be interesting to observe how these projections translate into real-world outcomes for the region.
- Key regions:
- India,
- United States,
- Europe,
- Japan,
- Asia
Definition:
Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
