Casino Games - Kenya
Kenya- The Casino Games market in Kenya is expected to experience significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$125.40k in 2022.
- This indicates a positive trend and highlights the potential of the industry in the country.
- Furthermore, it is anticipated that the Casino Games market in Kenya will continue to grow at an annual rate of 9.70% between 2022 and 2027.
- This would result in a projected market volume of US$216.70k by 2027, showcasing the potential for expansion and development within the industry.
- When examining the different revenue streams within the Casino Games market, it is projected that in-app purchase (IAP) revenue will reach US$32.44k in 2022.
- This indicates a significant portion of the total revenue generated in this market.
- Additionally, paid app revenue is estimated to reach US$62.20k in 2022, further contributing to the overall revenue generated by the Casino Games market in Kenya.
- This demonstrates the willingness of consumers to invest in paid applications within this sector.
- Moreover, advertising revenue is projected to reach US$30.80k in 2022, highlighting the importance of advertising as a revenue stream within the Casino Games market in Kenya.
- This revenue source plays a vital role in sustaining the industry and attracting a wider audience.
- In terms of user engagement, it is estimated that the number of downloads in the Casino Games market will reach 276.80k downloads in 2022.
- This signifies the popularity and demand for such games among Kenyan consumers.
- Furthermore, the average revenue per download is currently expected to amount to US$0.45, indicating the profitability of each individual download within the Casino Games market in Kenya.
- When comparing the global market, it is worth noting that United States generates the highest revenue in the Casino Games market sector.
- In 2022, the projected revenue from United States is estimated to reach a staggering US$3.36bn, emphasizing its dominance in this market segment.
- Overall, the Casino Games market in Kenya is poised for growth, with significant revenue projections and various revenue streams contributing to its expansion.
- As the industry continues to evolve, it presents opportunities for both consumers and businesses alike.
- Key regions:
- Asia,
- United States,
- Europe,
- South Korea,
- India
Definition:
Casino game apps either simulate physical casino games or give them a new twist. Most casino game apps involve gambling with real money, but social casino game apps are played with virtual currency. Some but not all virtual currency is free. Of all casino game apps, slot machine game apps remain the most popular. Meanwhile, the apps Blackjack & Card Counting Pro helps players to gain a competitive advantage when playing blackjack in a live setting.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
