Entertainment - Northern Africa
Northern Africa- The Entertainment market in Northern Africa is expected to witness a significant increase in total revenue, with projections indicating that it will reach US$16.75m in 2022.
- Moreover, the market is anticipated to experience steady growth, with an annual compound growth rate (CAGR 2022-2027) of 13.30%.
- This growth is expected to result in a projected market volume of US$32.85m by 2027.
- When examining the specific revenue streams within the Entertainment market, it is projected that in-app purchases (IAP) will generate revenue of US$4.56m in 2022.
- On the other hand, paid app revenue is expected to reach US$0.00 in the same year.
- However, advertising revenue is anticipated to play a significant role, projected to reach US$12.18m in 2022.
- In terms of user engagement, the number of downloads in the Entertainment market is projected to reach 32.72m downloads in 2022.
- This indicates a strong demand for entertainment content among Northern_African consumers.
- Additionally, the average revenue per download is currently estimated to be US$0.51.
- When comparing the Entertainment market revenue on a global scale, it becomes evident that China leads the way, generating a substantial revenue of US$12.14bn in 2022.
- This highlights China's dominant position in the global Entertainment market, surpassing other countries in terms of revenue generation.
- Key regions:
- United States,
- India,
- Germany,
- China,
- South Korea
Definition:
The Entertainment market covers apps that offer a wide range of entertainment and leisure experiences. Top apps such as Netflix, HBO Max, and Disney+ provide countless hours of streaming movies and shows to subscribers, while TikTok's extremely short videos and highly versatile recommendation algorithm has made it one of the biggest social media giants. The market also features more unusual and creative apps that do not neatly fit into other categories such as Die With Me, which provides a chatroom for users with 5% battery or less on their phones, or Ghost Science M3, which allegedly helps users with their paranormal ghost hunts.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
