Home Entertainment - Eastern Africa

Revenue in the Home Entertainment market is projected to reach US$50.8m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.50%, resulting in a projected market volume of US$83.6m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 4.6m users by 2029.
Household penetration will be 2.3% in 2024 and is expected to hit 4.5% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$24.29.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

Home entertainment in Eastern Africa is a thriving market that is experiencing significant growth. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the development of this industry in the region.

Customer preferences in Eastern Africa are shifting towards home entertainment options for several reasons. Firstly, the growing middle class in the region has increased disposable income, allowing consumers to invest in entertainment options for their homes. Secondly, there is a strong desire for convenience and accessibility, with consumers preferring to enjoy entertainment from the comfort of their own homes.

This has led to an increased demand for products such as smart TVs, streaming devices, and home theater systems. Trends in the market reflect the global shift towards digital content consumption. Streaming services have gained popularity in Eastern Africa, with platforms like Netflix and Amazon Prime Video becoming increasingly popular.

This trend is driven by the availability of affordable internet access and the increasing number of smartphones in the region. Additionally, there is a growing interest in gaming, with more consumers investing in gaming consoles and accessories. Local special circumstances in Eastern Africa also contribute to the development of the home entertainment market.

The region has a vibrant cultural and entertainment scene, with a rich heritage of music, film, and television. This has led to a demand for home entertainment options that cater to local tastes and preferences. Local content production is on the rise, with more African filmmakers and musicians gaining international recognition.

This has created opportunities for partnerships between local and international entertainment companies, further fueling the growth of the market. Underlying macroeconomic factors play a crucial role in the development of the home entertainment market in Eastern Africa. Economic growth in the region has led to an increase in disposable income, allowing consumers to invest in entertainment products and services.

Additionally, the expansion of internet infrastructure and the increasing affordability of smartphones have made it easier for consumers to access digital content. This has opened up new opportunities for content creators and distributors, leading to a diversification of the market. In conclusion, the home entertainment market in Eastern Africa is developing rapidly due to changing customer preferences, global trends in digital content consumption, local special circumstances, and underlying macroeconomic factors.

As the region continues to experience economic growth and technological advancements, the home entertainment market is expected to expand further, providing opportunities for both local and international companies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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