Home Entertainment - Central & Western Europe

Revenue in the Home Entertainment market is projected to reach US$2.9bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.62%, resulting in a projected market volume of US$3.5bn by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 104.4m users by 2029.
Household penetration will be 19.7% in 2024 and is expected to hit 70.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$101.20.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Central & Western Europe has been experiencing significant growth in recent years. Customer preferences in this market have shifted towards more immersive and interactive experiences, leading to an increase in demand for advanced technologies such as virtual reality (VR) and augmented reality (AR). Additionally, the rise of streaming services has revolutionized the way people consume content, with a growing number of consumers opting for on-demand access to movies, TV shows, and music.

Customer preferences: In Central & Western Europe, customers are increasingly seeking out home entertainment options that provide a more immersive and interactive experience. This has led to a surge in demand for VR and AR technologies, which allow users to engage with content in a more realistic and engaging manner. Additionally, the convenience and flexibility of streaming services have become increasingly important to customers, who value the ability to access a wide range of content on-demand.

Trends in the market: One major trend in the Home Entertainment market in Central & Western Europe is the growing popularity of streaming services. With the rise of platforms such as Netflix, Amazon Prime Video, and Spotify, consumers now have access to a vast library of movies, TV shows, and music that can be streamed directly to their devices. This trend has been driven by factors such as the increasing availability of high-speed internet connections, the proliferation of smart devices, and the desire for on-demand access to content. Another trend in the market is the adoption of VR and AR technologies. These technologies offer a more immersive and interactive experience, allowing users to feel like they are part of the content they are consuming. This trend has been fueled by advancements in technology, as well as the increasing affordability of VR and AR devices.

Local special circumstances: Central & Western Europe is home to a diverse range of cultures and languages, which presents both opportunities and challenges for the Home Entertainment market. Streaming services have been successful in this region due to their ability to offer content in multiple languages and cater to a wide range of cultural preferences. However, the need to localize content and provide subtitles or dubbing in different languages can also be costly and time-consuming for service providers.

Underlying macroeconomic factors: The growth of the Home Entertainment market in Central & Western Europe can be attributed to several underlying macroeconomic factors. Firstly, the region has a relatively high disposable income, which allows consumers to invest in home entertainment products and services. Additionally, the increasing availability of high-speed internet connections and the widespread adoption of smart devices have made it easier for consumers to access and consume content. Finally, advancements in technology have made VR and AR devices more affordable and accessible to a wider audience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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