Control & Connectivity - Eastern Africa

Revenue in the Control & Connectivity market is projected to reach US$80.4m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.21%, resulting in a projected market volume of US$124.9m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 4.3m users by 2029.
Household penetration will be 2.3% in 2024 and is expected to hit 4.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$39.29.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Eastern Africa is experiencing steady growth due to increasing customer preferences for advanced technology solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Africa are shifting towards more advanced and technologically sophisticated control and connectivity solutions.

As the region continues to develop and modernize, there is a growing demand for smart home systems, industrial automation, and IoT devices. Customers are looking for solutions that offer convenience, efficiency, and improved connectivity. This preference for advanced technology is driving the growth of the Control & Connectivity market in Eastern Africa.

Trends in the market indicate a strong focus on digital transformation and the adoption of Industry 4. 0 principles. Companies are investing in technologies such as cloud computing, artificial intelligence, and big data analytics to enhance their control and connectivity capabilities.

This trend is driven by the need for improved efficiency, productivity, and real-time data analysis. As businesses in Eastern Africa strive to stay competitive in the global market, they are embracing these technological advancements, which further fuels the growth of the Control & Connectivity market. Local special circumstances in Eastern Africa also contribute to the development of the Control & Connectivity market.

The region has a rapidly growing population, increasing urbanization, and a rising middle class. This demographic shift creates a larger customer base for control and connectivity solutions, as more households and businesses require reliable and efficient systems. Additionally, Eastern Africa has a growing number of tech startups and innovation hubs, which foster the development and adoption of new control and connectivity technologies.

These local special circumstances provide a conducive environment for the growth of the market. Underlying macroeconomic factors also play a role in the development of the Control & Connectivity market in Eastern Africa. The region is experiencing economic growth, attracting foreign direct investment, and witnessing infrastructure development.

As a result, there is an increased demand for control and connectivity solutions to support these developments. Furthermore, governments in Eastern Africa are implementing policies and initiatives to promote digitalization and technological advancements, which further drives the growth of the market. In conclusion, the Control & Connectivity market in Eastern Africa is developing due to customer preferences for advanced technology solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

As the region continues to modernize and embrace digital transformation, the demand for control and connectivity solutions is expected to grow further.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.