Comfort & Lighting - Austria | Statista Market Forecast

Revenue in the Comfort & Lighting market is projected to reach US$95.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.17%, resulting in a projected market volume of US$154.3m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 3.1m users by 2029.
Household penetration will be 23.0% in 2024 and is expected to hit 74.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$101.40.

Definition:

Comfort & Lighting market includes devices for the improvement of the living atmosphere. These are devices such as sensors and actuators (e.g., door and window sensors, shutters) as well as connected and remote controllable light sources (smart bulbs) or garage door controls.
Programmable or controllable power sockets are not included (see Control & Connectivity).

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Philips, Google, Ring Samsung, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for living atmosphere improvement
Smart lighting/bulbs
Window/door sensors (e.g., Ring Alarm Pack), shading devices (e.g., Lutron Caséta), garage door controls (e.g., Meross Smart WiFi Garage Door Opener)

Control buttons, gateways/hubs
Smart TVs
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Comfort & Lighting market in Austria is experiencing steady growth due to customer preferences for energy-efficient and smart lighting solutions. With the increasing focus on sustainability and energy conservation, consumers in Austria are opting for lighting products that are not only aesthetically pleasing but also environmentally friendly. This has led to a surge in the demand for LED lighting solutions, which offer higher energy efficiency and longer lifespan compared to traditional incandescent bulbs.

Customer preferences: Austrian consumers are increasingly concerned about the environmental impact of their choices and are actively seeking out energy-efficient lighting solutions. LED lighting has gained significant popularity in recent years due to its lower energy consumption and longer lifespan. Additionally, customers are also showing a growing interest in smart lighting systems that can be controlled remotely through smartphone apps or voice commands. These systems offer convenience and customization options, allowing users to adjust the brightness and color of the lights according to their preferences.

Trends in the market: The Comfort & Lighting market in Austria is witnessing a shift towards LED lighting solutions. This trend is driven by the government's initiatives to promote energy efficiency and reduce carbon emissions. The phased-out ban on traditional incandescent bulbs has further accelerated the adoption of LED lighting. As a result, manufacturers and retailers are focusing on expanding their LED product portfolios to cater to the increasing demand. Another notable trend in the market is the integration of lighting with smart home systems. Austrian consumers are embracing the concept of smart homes, which offer enhanced comfort, convenience, and energy efficiency. Smart lighting systems allow users to control their lights remotely, create personalized lighting scenes, and even sync the lights with other smart devices in the home. This trend is expected to continue as more consumers embrace the benefits of smart home technology.

Local special circumstances: Austria has a strong commitment to sustainability and environmental protection. The country has set ambitious targets to reduce greenhouse gas emissions and increase the share of renewable energy sources. This focus on sustainability has influenced consumer preferences and purchasing decisions in the Comfort & Lighting market. Austrian consumers are willing to invest in energy-efficient lighting solutions that align with their values and contribute to a greener future.

Underlying macroeconomic factors: The Comfort & Lighting market in Austria is also influenced by macroeconomic factors such as economic growth, consumer spending, and technological advancements. As the economy grows, consumers have more disposable income to spend on home improvements, including lighting upgrades. Additionally, advancements in LED technology have led to a decrease in prices, making LED lighting more affordable and accessible to a wider range of consumers. In conclusion, the Comfort & Lighting market in Austria is driven by customer preferences for energy-efficient and smart lighting solutions. The increasing focus on sustainability, coupled with government initiatives and technological advancements, is fueling the demand for LED lighting and smart home systems. As the market continues to evolve, manufacturers and retailers need to stay abreast of these trends and cater to the changing preferences of Austrian consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.