Eye Care - Tunisia

Tunisia

Highlights

Revenue in the Eye Care market amounts to US$3.05m in 2024. The market is expected to grow annually by 2.78% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$1bn in 2024).
In relation to total population figures, per person revenues of US$0.24 are generated in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Eye Care market in Tunisia is experiencing significant growth and development.

Customer preferences: Customers in Tunisia are increasingly prioritizing their eye health and are seeking out products and services that can help them maintain good vision. This is driven by a growing awareness of the importance of eye care and the impact that vision problems can have on daily life. As a result, there is a rising demand for eyeglasses, contact lenses, and other vision correction products. Additionally, there is a growing interest in preventative eye care, with customers seeking out regular eye exams and screenings to detect any potential issues early on.

Trends in the market: One of the key trends in the Eye Care market in Tunisia is the increasing popularity of online retail channels. Customers are turning to online platforms to purchase eyeglasses, contact lenses, and other eye care products. This trend is driven by the convenience and accessibility of online shopping, as well as the availability of a wide range of products at competitive prices. Online retailers are also offering virtual try-on tools and personalized recommendations, making it easier for customers to find the right products for their needs. Another trend in the market is the growing demand for fashionable eyewear. Customers in Tunisia are increasingly viewing eyeglasses as a fashion accessory and are looking for stylish frames that reflect their personal style. This has led to a rise in the availability of trendy and designer eyewear brands in the market. Opticians and eyewear retailers are also offering personalized styling services to help customers find the perfect frames.

Local special circumstances: Tunisia has a relatively young population, with a large proportion of the population under the age of 30. This demographic trend is driving the demand for eye care products and services, as younger individuals are more likely to experience vision problems due to increased screen time and exposure to digital devices. Additionally, the government of Tunisia has been taking steps to improve access to eye care services, including the establishment of eye care centers in rural areas and the provision of subsidized eye care services for low-income individuals.

Underlying macroeconomic factors: The Eye Care market in Tunisia is also influenced by broader macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income levels. This has allowed more individuals to afford eye care products and services. Additionally, the government has been investing in healthcare infrastructure and services, which has improved the accessibility and affordability of eye care for the population. These factors, combined with the growing awareness of the importance of eye health, are driving the growth of the Eye Care market in Tunisia.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.