Non-Alcoholic Drinks - Western Asia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$38.77bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$9.47bn in 2024.
Revenue, combined amounts to US$48.24bn in 2024.
The revenue, at home is expected to grow annually by 7.66% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$174.20 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 28.78bn L by 2024.
Volume, out-of-home is expected to amount to 1.19bn L in 2024.
Volume, combined is expected to amount to 29.96bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.7% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 129.30L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Western Asia is experiencing significant growth and development. Customer preferences in the region are shifting towards healthier beverage options, driving the demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This has led to an increase in the consumption of bottled water, herbal teas, and fruit juices in Western Asia. Trends in the market include the rising popularity of functional beverages, such as energy drinks and sports drinks. These beverages are often marketed as providing additional health benefits or boosting energy levels, appealing to the active and busy lifestyles of consumers in the region. Additionally, there is a growing interest in plant-based and alternative milk products, as more people adopt vegetarian or vegan diets. This has led to an increase in the consumption of almond milk, soy milk, and oat milk in Western Asia. Local special circumstances in Western Asia also contribute to the development of the Non-Alcoholic Drinks market. The region has a hot and arid climate, which makes it essential for consumers to stay hydrated. This drives the demand for bottled water and other refreshing beverages. Additionally, Western Asia is home to a diverse population with different cultural and religious backgrounds. Some religious and cultural practices prohibit the consumption of alcohol, leading to a higher demand for non-alcoholic alternatives. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Western Asia. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and purchasing power. As a result, consumers are more willing to spend on premium and healthier beverage options. Furthermore, the tourism industry in Western Asia is booming, attracting visitors from around the world. These tourists often seek out local and authentic experiences, including trying traditional non-alcoholic beverages. This has created opportunities for local beverage companies to expand and diversify their product offerings. In conclusion, the Non-Alcoholic Drinks market in Western Asia is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and functional beverages, as well as plant-based alternatives, is driving the growth of the market. The region's hot climate and diverse population also contribute to the demand for non-alcoholic drinks. Additionally, the economic growth and thriving tourism industry in Western Asia create opportunities for the market to expand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.