Ready-to-Drink (RTD) Tea - Jordan

Jordan

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$2.53m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$585.90k in 2024.
Revenue, combined amounts to US$3.12m in 2024.
The revenue, at home is expected to grow annually by 2.97% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.22 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 1.22m L by 2024.
Volume, out-of-home is expected to amount to 78.12k L in 2024.
Volume, combined is expected to amount to 1.30m L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.11L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Jordan has been experiencing significant growth in recent years.

Customer preferences: Customers in Jordan have shown a growing preference for convenient and healthy beverage options, which has contributed to the rise in popularity of RTD tea. With busy lifestyles and an increasing awareness of health and wellness, consumers are seeking beverages that provide both convenience and nutritional benefits. RTD tea fulfills these requirements, as it offers a ready-to-consume solution that is perceived as a healthier alternative to carbonated soft drinks.

Trends in the market: One of the key trends in the RTD tea market in Jordan is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique tea variants to cater to the evolving tastes and preferences of consumers. This trend not only attracts new customers but also encourages existing consumers to try different flavors, thereby driving the growth of the market. Another trend in the market is the increasing availability of RTD tea in various distribution channels. Traditionally, RTD tea was primarily sold in supermarkets and convenience stores. However, with the growing demand, manufacturers have expanded their distribution networks to include online platforms and specialized tea shops. This increased accessibility has further fueled the growth of the market.

Local special circumstances: Jordanian culture has a long-standing tradition of tea consumption, with tea being a popular beverage choice among locals. This cultural affinity towards tea has played a significant role in the growth of the RTD tea market in the country. The familiarity and preference for tea among consumers have made them more receptive to RTD tea as a convenient and healthy option. Furthermore, the hot climate in Jordan has also contributed to the popularity of RTD tea. The refreshing and cooling properties of tea make it a desirable beverage choice, especially during the summer months. This has led to increased consumption of RTD tea as a refreshing and thirst-quenching drink.

Underlying macroeconomic factors: The growing middle class in Jordan has also played a role in driving the growth of the RTD tea market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and convenient beverage options. This has created a favorable market environment for RTD tea manufacturers, who can capitalize on the rising demand. Additionally, the increasing urbanization and Westernization in Jordan have influenced consumer preferences and consumption patterns. As consumers adopt more Western lifestyles and habits, they are more likely to embrace RTD tea as a part of their daily routine. This cultural shift has further contributed to the growth of the market. In conclusion, the Ready-to-Drink (RTD) Tea market in Jordan is experiencing growth due to customer preferences for convenient and healthy beverage options, the introduction of innovative flavors and blends, the increasing availability of RTD tea in various distribution channels, the cultural affinity towards tea, the hot climate, the growing middle class, and the increasing urbanization and Westernization in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.