Ready-to-Drink (RTD) Tea - Central & Western Europe

Central & Western Europe

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$1.67bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.23bn in 2024.
Revenue, combined amounts to US$2.90bn in 2024.
The revenue, at home is expected to grow annually by 2.79% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.98 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 525.00m L by 2024.
Volume, out-of-home is expected to amount to 71.20m L in 2024.
Volume, combined is expected to amount to 596.20m L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 1.56L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Central & Western Europe is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Central & Western Europe are increasingly seeking healthier beverage options, which has led to a rise in demand for ready-to-drink tea. RTD tea is perceived as a healthier alternative to carbonated soft drinks, as it is often made with natural ingredients and contains fewer calories. Additionally, consumers are attracted to the convenience and portability of RTD tea, making it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the RTD tea market in Central & Western Europe is the increasing popularity of flavored and functional teas. Consumers are looking for unique and innovative flavors, such as fruit-infused teas and herbal blends. Additionally, there is a growing demand for functional teas, which are formulated with added health benefits, such as antioxidants or stress-relieving properties. Another trend in the market is the rise of premium and organic RTD teas. Consumers are willing to pay a premium for high-quality teas that are sourced from sustainable and organic farms. This trend is driven by the increasing awareness of the environmental impact of food production and the desire for healthier and more sustainable food and beverage options.

Local special circumstances: Central & Western Europe has a strong tea-drinking culture, which has contributed to the growth of the RTD tea market. Countries like the United Kingdom, Germany, and France have a long history of tea consumption, and consumers in these countries are open to trying new tea products. Additionally, the region has a well-developed retail infrastructure, with a wide range of distribution channels, including supermarkets, convenience stores, and online platforms, making it easier for RTD tea brands to reach their target customers.

Underlying macroeconomic factors: The growing RTD tea market in Central & Western Europe can also be attributed to favorable macroeconomic factors. The region has a stable and growing economy, which has led to increased disposable income and consumer spending. As a result, consumers are more willing to spend on premium and healthier beverage options like RTD tea. Furthermore, the region has a large and aging population, which presents opportunities for RTD tea brands to target the health-conscious and older demographic. In conclusion, the Ready-to-Drink (RTD) Tea market in Central & Western Europe is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. Consumers in the region are increasingly seeking healthier and more convenient beverage options, which has led to a rise in demand for RTD tea. Additionally, the popularity of flavored and functional teas, as well as the demand for premium and organic options, are driving the growth of the market. The strong tea-drinking culture in Central & Western Europe and favorable macroeconomic factors, such as a stable economy and increasing disposable income, are further contributing to the growth of the RTD tea market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.