Ready-to-Drink (RTD) Coffee - Southern Asia

The Ready-to-Drink (RTD) Coffee market in Southern Asia has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, coupled with the rising popularity of coffee culture, have contributed to the increasing demand for RTD coffee in this region.

Customer preferences: In Southern Asia, consumers are increasingly seeking convenient and ready-to-consume beverages that can be enjoyed anytime and anywhere. This has led to a growing preference for RTD coffee, as it offers a quick and hassle-free way to enjoy a cup of coffee without the need for brewing or preparation. Additionally, the younger generation, in particular, is driving the demand for RTD coffee, as they are more inclined towards trendy and innovative beverage options.

Trends in the market: One of the key trends in the RTD coffee market in Southern Asia is the introduction of innovative flavors and variants. Market players are constantly launching new and unique flavors to cater to the diverse taste preferences of consumers in the region. From traditional coffee flavors to more exotic options like matcha and caramel, the availability of a wide range of flavors has significantly contributed to the popularity of RTD coffee. Another trend in the market is the increasing focus on healthier and functional RTD coffee options. Consumers in Southern Asia are becoming more health-conscious and are actively seeking beverages that offer functional benefits. As a result, market players are introducing RTD coffee products that are low in sugar, enriched with vitamins and minerals, or infused with natural ingredients like ginseng or green tea extract.

Local special circumstances: In countries like Indonesia and Thailand, where the climate is hot and humid, the demand for refreshing and cold beverages is particularly high. This has created a favorable environment for the growth of the RTD coffee market, as consumers are looking for chilled beverages that can provide a quick energy boost.

Underlying macroeconomic factors: The growing urbanization and increasing disposable income in Southern Asia have played a significant role in driving the growth of the RTD coffee market. As more people move to cities and adopt busier lifestyles, the demand for convenient and ready-to-consume products like RTD coffee has surged. Additionally, the rising middle-class population in the region has led to an increase in purchasing power, allowing more consumers to afford premium and indulgent beverages like RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Southern Asia is witnessing growth due to customer preferences for convenient and on-the-go beverages, the introduction of innovative flavors and healthier options, local special circumstances like hot weather, and underlying macroeconomic factors such as urbanization and increasing disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.